Product Development Strategy and Competitive Advantage of Selected Food and Beverage Firms in Lagos State, Nigeria
Sunday Okegbemiro,
Christopher Onu,
Babatunde Akinlabi
et al.
Abstract:Organizations nowadays work in a dynamic and intensely competitive environment, and to stay ahead of the competition's trends, key market players are using a variety of strategic alternatives to drive development and gain an advantage over competitors. Depending on the strategies they employ to compete, food and beverage (F&B) businesses may succeed. Due to the non-adoption of product development strategy, many have had difficulties in securing a favorable competitive advantage. Therefore, the purpose of t… Show more
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