1996
DOI: 10.1007/978-3-642-50001-5_8
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Product Innovation in the Food Industry: Nature, Characteristics and Determinants

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Cited by 58 publications
(64 citation statements)
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“…Galizzi and Venturini (1994) made low levels of research and development, an incremental character of product innovations, a low technological level of the food industry, and a relevant flow of new food introductions responsible for this. They believe that these characteristics, plus -as a consequence -the low risk and low fixed costs, would actually favour the competitive position that the SMEs have over large companies.…”
Section: The Effect Of Company Sizementioning
confidence: 99%
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“…Galizzi and Venturini (1994) made low levels of research and development, an incremental character of product innovations, a low technological level of the food industry, and a relevant flow of new food introductions responsible for this. They believe that these characteristics, plus -as a consequence -the low risk and low fixed costs, would actually favour the competitive position that the SMEs have over large companies.…”
Section: The Effect Of Company Sizementioning
confidence: 99%
“…They believe that these characteristics, plus -as a consequence -the low risk and low fixed costs, would actually favour the competitive position that the SMEs have over large companies. However, the high degree of market orientation requiring market research and tests, introductory advertising and other market expenditures can determine relevant sunk fixed costs particularly if most of the elements of the marketing mix require large investments and have scale economies (Galizzi & Venturini, 1994).…”
Section: The Effect Of Company Sizementioning
confidence: 99%
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“…Venturini, 1996, Grunert et al, 2008. They mostly comprise improvements or variations of existing products, and patented food technology is highly concentrated.…”
Section: Introductionmentioning
confidence: 99%
“…No mundo todo, existe consenso entre os especialistas de que, paralelo à crescente demanda por alimentos prontos e de vida de prateleira prolongada (GALIZZI & VENTURINI, 1996;HUGUES, 1996;TRAIL, 1997) e à ascensão do consumo de refeições rápidas e snacks -muitas vezes fora do lar (HUGUES, 1996;STEENKAMP, 1997;MEULENBERG & VIAENE, 1998), cresce a exigência dos consumidores por alimentos de melhor qualidade (STEENKAMP, 1997;TRAIL, 1997;WIERENGA, 1997), Ciência Rural, v.42, n.3, mar, 2012. em particular, a demanda por produtos "mais saudáveis" (com baixo teor de gordura, colesterol, sódio ou calorias, isento de defensivos químicos, com garantia de food safety) (CHRISTENSEN et al, 1996;HUGUES, 1996;STEENKAMP, 1997;TRAIL, 1997;MEULENBERG & VIAENE, 1998;LAPPALAINEN et al, 1998, BROWNELL & HORGEN, 2004GEREFFI et al, 2009).…”
Section: Adequação Das Estratégias De Posicionamento Adotadas Pelas Iunclassified