Product intellectualization ecosystem: a framework through grounded theory and case analysis

Xiao, Dong; Cao, Wei; Bao, Yeqing

doi:10.1108/ijoem-05-2021-0785

Cited by 5 publications

(4 citation statements)

References 49 publications

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“…The novelty of the results of this article lies in the external processes of intellectualization associated with the consumer, society and the perception of the brand as a cultural or pop-cultural phenomenon. While in the works of other authors, intellectualization processes are reduced to enterprise management (O. Mezentseva writes about personnel management [30], X. Dong writes about operational management [31], V. Zadorozhniy writes about logistics [32], etc. ).…”

Section: Discussionmentioning

confidence: 99%

Framing as a tool of influencer marketing in the management of marketing communications and brand representation

Oklander¹,

Chaikovska²,

Shkeda³

2022

Economics of Development

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Topicality of the selected issue is due to the change in the orientation of brand communications in the information space from rational economic goals and values to behavioral economic ones, as well as the probability of incorrect decoding of the information message by the recipient of the information. The aim was to create a model of representative marketing communications transition from the formation of meanings to the formation of trends by using framing as an impact marketing tool. To accomplish the tasks set, the work uses the selection of general scientific and special methods and techniques of scientific research, such as the method of semantic, morphological, comparative and critical analysis, the ontology construction method, system-structural and functional approaches, simulation modeling, etc. The brand phenomenon is considered from the point of view of social constructivism, as a result of which seven principles of brand existence in the concept of communications with society have been identified. Two types of frameworks, which are used when building a narrative in the context of representative brand actions, have been substantiated theoretically. The methodology for using these frameworks is considered from the position of marketing, logical, communicative and social metrics included extensional and intensional equalities, as a result of which a model, that allows determining the transformation of brand communications into meanings or trends and its trendy potential, has been built. The following framing tools have been analyzed and adapted for marketing purposes: Overton Window, Hallin’s Spheres, Opinion Corridor, Spiral of Silence, Echo Chamber and Epistemic Bubble. Reframing is considered from the point of view of culture, namely the processes of inculturation. The difference of approaches has been revealed and a model of the transition of using framing tools from constructing meanings to constructing trends has been built. This model allows to minimize the problem of incorrect decoding of information during representative and communicative actions of the brand

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Section: Discussionmentioning

confidence: 99%

Framing as a tool of influencer marketing in the management of marketing communications and brand representation

Oklander¹,

Chaikovska²,

Shkeda³

2022

Economics of Development

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“…Grounded theory is a qualitative theory proposed initially by Glaser and Strauss in The Discovery of Grounded Theory: Strategies for Qualitative Research [14]. Cao views grounded theory as involving a procedural bottom-up establishment of substantive theory [15] based on systematic data collection to find core concepts that reflect social phenomena and then form a theory by establishing connections between these concepts. Specifically, it includes three stages: open coding, spindle coding, and selective coding [16].…”

Section: Methodsmentioning

confidence: 99%

Academic Adaptation of International Students in China: Evidence from the Grounded Theory and Structure Equation Model

Zhu

Yang

et al. 2022

Sustainability

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With the continued increase in international students in China, the problem of their academic adaptation has become increasingly prominent. Analysis of the factors affecting the academic adaptation of international students and corresponding management practices can suggest measures to improve their academic adaptability. Based on grounded theory, this paper first summarizes the four main factors affecting the academic adaptation of international students, then uses structural equation modeling to construct a model of academic adaptation of international students that is tested and verified by a questionnaire survey of 2540 international students in China (51% male, 49% female). The main conclusions of this paper are as follows: (1) learning communication, course learning, and self-regulation are the main factors affecting the academic adaptation of international students, of which course learning is the most important factor; (2) academic communication and course learning have significant positive effects on self-regulation, while academic communication, course learning, and self-regulation have significant positive effects on the academic adaptation of international students; and (3) there was no significant difference in academic adaptation between genders, though there were significant differences by age. Among them, the mean score for overseas students is the largest for those older than 41 years (M = 4.79; SD = 0.33), showing that these students are most adaptable to study. Accordingly, this study advances policy suggestions for strengthening international students’ academic adaptation on the part of both universities and the government to improve the academic adaptation ability of international students in China.

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“…Smart product ecology can improve the collaborative value creation of physical products by triggering major organizational strategic and structural changes. In "Product intellectualization ecosystem: A framework through grounded theory and case analysis," Dong et al (2022) develop a conceptual framework for a product intellectualization ecosystem by studying two companies: Haier Group Company (Haier) and Xiaomi Corporation (Xiaomi). After identifying a three-stage process that entails smart product unit, smart product system and smart product ecology, they establish a coordination mechanism and three coordination modes: product coordination, platform coordination and network coordination.…”

Section: Ijoem 174mentioning

confidence: 99%

Guest editorial: Impact of artificial intelligence on business strategy in emerging markets: a conceptual framework and future research directions

Zhou

Yang

Hyman

et al. 2022

IJOEM

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Product intellectualization ecosystem: a framework through grounded theory and case analysis

Cited by 5 publications

References 49 publications

Framing as a tool of influencer marketing in the management of marketing communications and brand representation

Framing as a tool of influencer marketing in the management of marketing communications and brand representation

Academic Adaptation of International Students in China: Evidence from the Grounded Theory and Structure Equation Model

Guest editorial: Impact of artificial intelligence on business strategy in emerging markets: a conceptual framework and future research directions

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