Abstract:The development of the food and beverage business sector has great opportunities in Indonesia. Bittersweet by Najla is the pioneer of the first and very famous dessert box in Indonesia. Bittersweet by Najla's ability to see this business opportunity brought the dessert box business to be famous and in demand by consumers. Online sales of Bittersweet by Najla have increased due to the momentum of the Covid-19 outbreak, so Bittersweet by Najla has greatly benefited during the pandemic. This study aims to analyze… Show more
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