Product Roadmap Alignment – Achieving the Vision Together: A Grey Literature Review

Abstract

Context: A product roadmap is an important tool in product development. It sets the strategic direction in which the product is to be developed to achieve the company’s vision. However, for product roadmaps to be successful, it is essential that all stakeholders agree with the company’s vision and objectives and are aligned and committed to a common product plan. Objective: In order to gain a better understanding of product roadmap alignment, this paper aims at identifying measures, activities and techniques in order to align the different stakeholders around the product roadmap. Method: We conducted a grey literature review according the guidelines to Garousi et al. Results: Several approaches to gain alignment were identified such as defining and communicating clear objectives based on the product vision, conducting cross-functional workshops, shuttle diplomacy, and mission briefing. In addition, our review identified the “Behavioural Change Stairway Model” that suggests five steps to gain alignment by building empathy and a trustful relationship.

A Framework of Hybrid Method for Developing Optimal Sustainable Product Strategies and Sustainable Product Roadmap

“…The main components of a product roadmap include the product vision, which aligns with the organizational mission; business objectives, tying product development to broader corporate goals; timeframes for deliverables; and themes, focusing on outcome-oriented problem-solving rather than just functions [63]. Constructing a Sustainable Product Roadmap involves strategic planning, aligning organizational plans with the product vision and concentrating on delivering value to customers [64]. The emphasis is on problem solving, gathering feedback from users, and incorporating learning into the product development process.…”

Unlocking the power of co-collaboration: the impact of educator involvement in educational technology development

“…In the future, the team plans to incorporate outcome-based roadmaps. Using a multifaceted process that requires a clear vision, strategic planning, and inclusive communication while prioritizing stakeholder needs will ensure that future product development is cohesive, strategic, and effectively contributes to the vision of its users while maintaining the ease of use of the platform (Bastow, 2023;Trieflinger et al, 2020). Understanding their experiences, perceptions, and suggestions for improvement will provide invaluable qualitative data.…”