Product value analysis on customized product based on pleasurable design and time-driven activity-based costing in food industry

Wedowati, Endang Retno; Singgih, Moses Laksono; Gunarta, I Ketut

doi:10.1080/23311975.2020.1823581

Cited by 7 publications

(6 citation statements)

References 43 publications

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“…Based on research of [19], Product performance can be viewed from the benefits provided by the product to consumers. Product performance can be measured based on the attributes attached to the product.…”

Section: Performance Analysismentioning

confidence: 99%

“…Product value is the ratio between the benefits of a product at the expense of a number of costs [18]. According to [19] value is the proportion of a product's performance or benefit to the cost incurred to attain that performance or benefit. In this study, what is meant by benefits is the value of product performance, while sacrifice is the cost of making products for each alternative to processed kimpul products.…”

Section: Product Value Analysismentioning

confidence: 99%

See 1 more Smart Citation

Product value analysis of processed kimpul products as an effort to develop local resources

Wedowati¹,

Rejeki²,

Puspitasari³

2022

Int. J. Eng. Scie. and Inform. Technology.

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Kimpul (Xanthosoma sagittifolium) is one of the local products that produce non-rice carbohydrates that have the potential to be developed. The potential of kimpul tubers can be developed by utilizing it into various types of processed products to provide value. The kimpul tubers can be processed into kimpul chips, kimpul sticks, or other preparations. Meanwhile, kimpul flour can be processed into various products, including wet noodles, biscuits, cookies, pastries, or other processed forms. From the various diversification of processed products, it has the potential to be developed into food industry products. For this reason, it is necessary to analyze the value of the various preparations in terms of product performance and required production costs. The purpose of this study was to determine the performance of various kimpul preparations with various criteria, analyze the production costs of various kimpul preparations, conduct value analysis of various kimpul preparations based on performance and cost analysis, and provide recommendations for the type of product that is able to provide the best value. Product performance is based on the parameters of organoleptic properties, product attractiveness, product benefits, and product purchase decisions. The value of the product is analyzed based on the benefits of the product and the costs required to realize these benefits. The results of product value analysis show that products that have high benefits, but only require relatively low costs provide high product values. Alternative products that are recommended to be produced are kimpul chips, kimpul sticks, and kimpul cookies.

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Section: Performance Analysismentioning

confidence: 99%

Section: Product Value Analysismentioning

confidence: 99%

Product value analysis of processed kimpul products as an effort to develop local resources

Wedowati¹,

Rejeki²,

Puspitasari³

2022

Int. J. Eng. Scie. and Inform. Technology.

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“…By using pleasurable design, it is hoped that the attributes that have not appeared in the intrinsic and extrinsic attributes will be revealed. In addition, the application of pleasurable design involves humans, so that product design will be able to meet consumer expectations as product users [2], [3]. Based on the three aspects of pleasurable design (functionality, usability, and pleasure), the product configuration is developed by fulfilling these three aspects.…”

Section: Food Product Designmentioning

confidence: 99%

“…The selection of this product is based on the fact that chocolate products have the opportunity to be used as a culinary product of the Universitas Wijaya Kusuma Surabaya. Food product design in this study used the pleasurable design concept which review product design from the aspects of functionality, usability, and pleasure [2] [3] . Customer wants and needs are constantly changing and tend to vary.…”

Section: Introductionmentioning

confidence: 99%

Food product design with Wijaya Kusuma character based on pleasurable design

Waskito

Wedowati

Rejeki

et al. 2021

Int. J. Eng. Scie. and Inform. Technology.

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Understanding and appreciation of the identity of the Universitas Wijaya Kusuma Surabaya with the motto Anggung Wimbuh Linuwih, which means always growing and developing for the better, needs to be done. The strategy that can be applied is to design a superior product that has the character of Wijaya Kusuma This food product was designed with the nuances of the character of Wijaya Kusuma. The product that reviewed in this research is chocolate product. Food product design in this study used the concept of pleasurable design, which reviews product design from the aspects of functionality, usability, and pleasure. Pleasurable design was chosen with the consideration that this product design method involves customers as product users to participate in building product designs as needed and wanted. The purpose of this study was to determine the attributes of chocolate products according to market demand, as well as to design a chocolate product design with the character of Wijaya Kusuma values. Based on the research results obtained 16 product configurations based on seven product attributes (taste, sweetness level, texture, shape, packaging method, health benefits, and appearance/profile). Attributes that have a high importance value are attributes of appearance/profile and taste. Attributes of appearance/profile can directly describe the character of Universitas Wijaya Kusuma Surabaya. while the taste attribute is one of the key attributes in food products. Product design 5 (chocolate taste, slightly sweet, texture of slightly hard, rectangle shape, folded packaging method, no preservatives, and UWKS logo profile) became the selected product with a total utility value of 10.75.

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“…In recent years, both scholars (Chandra et al , 2022; Chen et al , 2020; Papazoglou et al , 2020; Wedowati et al , 2020) and consulting companies (Accenture, 2021; Deloitte, 2021) have expressed growing interest in the personalization of goods and services. Customization refers to designing a product according to a customer’s specific needs to come closer to their ideal product (Pine, 1993; Simonson, 2005).…”

Section: Introductionmentioning

confidence: 99%

Packaging customization in the Italian food industry. When is it really worth it?

Ottolenghi,

D'Amico,

Iasevoli

2024

BFJ

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PurposeThe objective of this study is to investigate consumer motivations and purchase behaviors with respect to cookies with customized packaging and consumer interest in different types of customization in the Italian food industry.Design/methodology/approachThe study was conducted by performing a quantitative analysis of 642 surveys collected via Google Forms. A repeated-measures ANOVA, univariate ANOVA, chi-squared test, correlation analysis and linear regression analysis were conducted using SPSS.FindingsCustomers buy cookies with customized packaging as personal gifts to someone they care about. The ability to insert their initials or a personalized phrase appears to increase customers’ positive attitudes toward buying cookies with customized packaging. Those interested in this type of customization are willing to pay more, regardless of the type of customization.Research limitations/implicationsIn the survey, only some types of customization not previously extracted from a focus group are explored, and the analysis covers only the food industry and does not take a cross-sectional approach. In addition, we specifically refer to the Italian market, which means that results cannot be generalized.Practical implicationsFrom a managerial perspective, our results highlight that food industry companies should take advantage of the opportunity to segment the demand for customized packaging with respect to consumers’ attitudes and their motivation toward food products.Originality/valueFrom a theoretical perspective, this study analyzes consumer attitudes and behaviors toward purchasing cookies with customized packaging. From a managerial perspective, the results of the study highlight interesting courses of action for companies in the food industry that would like to use the tool of customization by intervening in terms of the packaging rather than the product itself.

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Product value analysis on customized product based on pleasurable design and time-driven activity-based costing in food industry

Cited by 7 publications

References 43 publications

Product value analysis of processed kimpul products as an effort to develop local resources

Product value analysis of processed kimpul products as an effort to develop local resources

Food product design with Wijaya Kusuma character based on pleasurable design

Packaging customization in the Italian food industry. When is it really worth it?

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