A construction project is a complex task that involves many stages and participants, from project developers to construction workers. Success of such a project depends on value-oriented management of the project. This study investigates the methods that can help achieve more effective management of construction projects taking into account the interests of all project participants.The research utilizes document analysis, content and comparative analysis, risk assessment, synthesis, stakeholder evaluation, innovation assessment, and ethical scrutiny to study project implementation, supporting informed decision-making and effective communication.The paper unravels the use of a value-oriented approach and the decomposition of works as important aspects of the construction projects. To improve project content management, a new approach is proposed that takes into account the values and requirements of all stakeholders. This allows the project manager and the team to more effectively manage project risks and create values, taking into account the interests of all stakeholders.It argues that achieving the goals of owners and users is the most important factor in creating values through a project. In order to achieve the maximum efficiency, it is necessary to take into account the values of the users and integrate them into the strategies of the project owner, the content of the project and control throughout the life cycle of the project.