2007
DOI: 10.1108/02651330710832667
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Project business: a distinct mode of internationalization

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Cited by 10 publications
(24 citation statements)
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“…The variety of modes of internationalization used by firms vary from low commitment modes like exporting to medium commitment modes like licensing, franchising, and project marketing, to full commitment modes like foreign direct investment (FDI) (Andersen, 1997;Owusu, Sandhu, & Kock, 2007;Yigang & Tse, 2000). The amount of FDI a country receives is said to depend on its policies and on the national and international business environment (Asiedu, 2005;Bartels, Alladina, & Lederer, 2009).…”
Section: Introductionmentioning
confidence: 99%
“…The variety of modes of internationalization used by firms vary from low commitment modes like exporting to medium commitment modes like licensing, franchising, and project marketing, to full commitment modes like foreign direct investment (FDI) (Andersen, 1997;Owusu, Sandhu, & Kock, 2007;Yigang & Tse, 2000). The amount of FDI a country receives is said to depend on its policies and on the national and international business environment (Asiedu, 2005;Bartels, Alladina, & Lederer, 2009).…”
Section: Introductionmentioning
confidence: 99%
“…Además, al ser una demanda discontinua, la estrecha relación con el cliente, mientras se trabaja, puede desaparecer si no hay nuevas contrataciones. Esto implica grandes retos para la gestión de marketing y se relaciona con las decisiones de entrada en un mercado, pues al no existir garantía de permanencia, la elección del mercado se condiciona muchas veces a la existencia de un proyecto con la suficiente envergadura que justifique la inversión en el mismo (Owusu, Sandhu & Kock, 2007).…”
Section: Mediante Una Oferta Constituida Por Proyectos úNicosunclassified
“…(Bradley, 2005). Η επιλογή αυτή καθορίζει τον τρόπο που η επιχείρηση αντιµετωπίζει τους ξένους πελάτες και συνεργάτες της, τη δυνατότητα ελέγχου της φύσης και των διαδικασιών που ακολουθεί η διεθνής επιχειρηµατική της δραστηριότητα και τους πόρους που δεσµεύει αυτή στις ξένες αγορές (Owusu et al, 2007).…”
Section: οι ελληνικές εξαγωγικές/ διεθνοποιηµένες επιχειρήσειςunclassified
“…Το θεωρητικό πλαίσιο που προσφέρει η θεωρία των σταδίων, έτσι όπως έχει διατυπωθεί από διάφορους ερευνητές, δεν φαίνεται να εξηγεί ικανοποιητικά και να αναπαριστά τη διαδικασία λήψης αποφάσεων στην επιχείρηση (Owusu et al, 2007).…”
Section: κριτική των µοντέλων των σταδίωνunclassified
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