Promoting pro-environmental gardening practices: Field experimental evidence for the effectiveness of biospheric appeals

Lange, Florian; Hermans, Zoé; Koster, Jens De; Smismans, Robin

doi:10.1016/j.ufug.2022.127544

Cited by 7 publications

(2 citation statements)

References 32 publications

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“…Many people have switched to gardening as their new hobby during the COVID-19 pandemic [89][90][91][92][93][94][95][96][97][98], including Filipinos. The main objective of this study was to determine the preference of plantitas and plantitos for the succulent attributes presented and to perform cluster segments based on the similarities of their answers.…”

Section: Discussionmentioning

confidence: 99%

Plantitas/Plantitos Preference Analysis on Succulents Attributes and Its Market Segmentation: Integrating Conjoint Analysis and K-means Clustering for Gardening Marketing Strategy

et al. 2022

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Many people have switched to gardening as their new hobby during the COVID-19 pandemic, including Filipinos. With its increasing popularity, Filipinos called the new hobbyists “plantitas” and “plantitos” instead of the old-fashioned term “plant people”. Among different plants, succulents are one of the most popular for plant lovers as they can thrive with even minimal care, making them suitable to be an indoor/outdoor plant. This study aims to determine the various preferences of plantitas and plantitos based on succulent attributes using a conjoint analysis approach, and to discover the market segments using a k-means clustering approach. The attributes presented in this study are the types of succulents, succulent variegation, price, size of the succulent (in terms of diameter), size of the pot, pot material, and payment method. The conjoint analysis results indicated that the price was the attribute that significantly affected consumer buying behavior, followed by the diameter size of the succulent. On the other hand, the k-means cluster analysis identified three customer segments based on the buying frequency of customers, namely high-value customers, core-value customers, and lower-value customers. A marketing strategy for succulent sellers was proposed based on these segmentations, particularly on how to gain and attract more customers. This study is one of the first studies that analyzed the preferences related to succulent attributes. Finally, the conjoint analysis approach and k-means clustering in this study can be utilized to analyze succulent preferences worldwide.

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Section: Discussionmentioning

confidence: 99%

Plantitas/Plantitos Preference Analysis on Succulents Attributes and Its Market Segmentation: Integrating Conjoint Analysis and K-means Clustering for Gardening Marketing Strategy

et al. 2022

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“…This strategy needs to be implemented at different scales within the city and with the collaboration of several stakeholders intervening at several levels of stewardship (Andersson et al 2014;Breger et al 2019). To implement these strategies, additional information is needed on motives, knowledge, and decisions behind people's tree preferences (Camacho-Cervantes et al 2014;Speak et al 2022), other tree planting and care practices (Cattivelli 2022;Ibrahim et al 2022;Lange et al 2022), as well as on aspects such as tree species composition, survival and mortality rates (Roman et al 2014;Breger et al 2019;Salisbury et al 2022), frequency of care practices, and assessment of other household and individual characteristics (Marco et al 2010;Ibrahim et al 2022). This study is a first step toward a comprehensive understanding of how people's actions on private and public lands can impact the city's greenery for the benefit of the people themselves and the wildlife groups in Xalapa.…”

Section: Implications For Urban Greening In Xalapamentioning

confidence: 99%

A Tree-Prone Community: Residential and Street Tree Planting and Care in the Neotropical City of Xalapa, Mexico

Falfán,

Bonilla-Moheno,

Vázquez

et al. 2024

isa

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Background Urban trees are the most conspicuous elements of greenery in cities, providing goods and services that contribute to people’s well-being. However, proper tree care and management are necessary for their survival, particularly for street and residential trees. Methods Through a survey, our objectives were to identify and quantify the presence of residential and street trees and the contribution of residents in tree planting and care in the city of Xalapa, Mexico. We assessed the dwelling characteristics that facilitate the presence, planting, and care of residential and street trees in the city (socioeconomic level, homeownership, time of inhabitance, and location of dwellings) via Generalized Linear Models. Results In Xalapa, the presence of residential trees was higher than that of street trees; people contributed significantly to the planting and care of both residential and street trees; the socioeconomic level and time of inhabitance were positively associated with the presence and planting of street trees; and homeownership was positively associated with residential trees. However, tree care was largely independent of tree planting and dwelling characteristics. Conclusions People’s contributions and commitment to planting and care for residential and street trees are high, with the dwelling characteristics showing as important factors for tree presence and planting, but not for tree care. Recognizing people’s actions and participation in tree planting and care and orienting them towards a positive impact through city planning and management can help to keep Xalapa as a green, functional city that provides quality benefits and services to the urban dwellers.

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For cash, the planet, or for both: Evaluating an informational intervention for energy consumption reduction

Lange,

Van Asbroeck,

Van Baelen

et al. 2024

Energy Policy

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Promoting pro-environmental gardening practices: Field experimental evidence for the effectiveness of biospheric appeals

Cited by 7 publications

References 32 publications

Plantitas/Plantitos Preference Analysis on Succulents Attributes and Its Market Segmentation: Integrating Conjoint Analysis and K-means Clustering for Gardening Marketing Strategy

Plantitas/Plantitos Preference Analysis on Succulents Attributes and Its Market Segmentation: Integrating Conjoint Analysis and K-means Clustering for Gardening Marketing Strategy

A Tree-Prone Community: Residential and Street Tree Planting and Care in the Neotropical City of Xalapa, Mexico

For cash, the planet, or for both: Evaluating an informational intervention for energy consumption reduction

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