2023
DOI: 10.1002/csr.2613
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Promoting sustainable development: Multiple mediation effects of green value co‐creation and green dynamic capability between green market pressure and firm performance

Shi‐Zheng Huang,
Hong‐Hong Tian,
Onanong Cheablam

Abstract: The need for organizations to safeguard and advance environmental sustainability has recently become imperative due to mounting pressures from various stakeholder groups. However, a significant research gap remains regarding how these pressures influence enterprises' green practices and performance. The aim of this study is to examine the impact of green market pressure exerted by customers and competitors on firm performance, taking into account the multiple mediating effects of green value co‐creation and gr… Show more

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Cited by 6 publications
(1 citation statement)
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“…Green market pressure positively influences green value co-creation, which subsequently bolsters the firm's performance. [23] Green dynamic capabilities, innovative finance, green innovation strategy…”
Section: Survey (N = 274)mentioning
confidence: 99%
“…Green market pressure positively influences green value co-creation, which subsequently bolsters the firm's performance. [23] Green dynamic capabilities, innovative finance, green innovation strategy…”
Section: Survey (N = 274)mentioning
confidence: 99%