Promoting the Library Through the Collection Development Policy: A Case Study

Fought, Rick; Gahn, Paul; Mills, Yvonne

doi:10.1080/15424065.2014.969031

Cited by 6 publications

(3 citation statements)

References 17 publications

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“…These could include: A collection development policy that serves as a framework to support selection of materials by considering the goals and objectives of the organization, the priorities of different activities, the needs of clinicians, researchers and administrative staff, and budget allocation [ 63 ]. This policy also helps communicate how the library makes resource decisions to library users and further promotes the value of the library [ 64 ]. Resource analysis to ensure best possible access to evidence via either individual subscription or collaboration with consortia; library resource sharing (i.e.…”

Section: Standard Four: Resourcesmentioning

confidence: 99%

CHLA Standards for Library and Information Services in Canadian Health & Social Services Institutions 2020

Frati

Oja

Kleinberg

2021

J Can Health Libr Assoc

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The following standards, with supporting evidence, are intended to serve as a guide to structuring minimum library services within health and social services institutions across all Canadian provinces and territories. The Standards are not intended to be aspirational. The aim of the Canada Health Libraries Association (CHLA) Task Force was to ensure that the Standards update would not be so removed from the current realities and landscape that they became unattainable to many libraries. For this reason, some Standards outline requirements that are essential to the minimum function of the library, and other Standards provide recommendations only. The intended use of the Standards is to set a baseline for the provision of essential library services and resources and aid in advocating for adequate resources. It is important to note, however, that the CHLA Task Force does not intend for the Standards to prevent libraries from reaching a more advanced level of service, and we hope that in their current form they will not be a hindrance to excellence or innovation.

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Section: Standard Four: Resourcesmentioning

confidence: 99%

CHLA Standards for Library and Information Services in Canadian Health & Social Services Institutions 2020

Frati

Oja

Kleinberg

2021

J Can Health Libr Assoc

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“…В [22] сказано, что в подавляющем большинстве библиотек нет сотрудника, чьи обязанности были бы сосредоточены исключительно на библиотечном маркетинге, а в бюджете библиотек редко существует (если вообще существует) отдельная позиция для маркетинговых мероприятий, в частности проведения рекламных кампаний. Из-за отсутствия понимания ситуации учредителями и руководителями библиотеки вынуждены доказывать им свою ценность [23], важность обучения персонала, выделения сотрудников для маркетинговой работы [24][25][26].…”

Section: проблемы реализации маркетинговой политики в библиотекеunclassified

The marketing policy in Russian libraries: The study findings within the context of the world experience

Rykhtorova¹

2019

Naučnye i tehničeskie biblioteki

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Маркетинговая политика библиотек России: результаты исследования в контексте мировой практики В последние десятилетия библиотекам приходится всё чаще доказывать ценность своего персонала, услуг и существования в целом как для учредителей, так и для пользователей, изменивших своё информационное поведение. Ключ к успеху заключается в гибкости внутренней среды библиотеки, а также в способности прогнозировать, использовать изменения во внешней, управлять ими. Во многом это зависит от наличия у библиотеки маркетинговой политики -понимания как её необходимости, так и принципов её реализации. В начале 2019 г. специалисты ГПНТБ СО РАН провели масштабный опрос «Современные тенденции развития ресурсов библиотек в веб-пространстве», в котором приняли участие 23 академические, 152 вузовские, 3 детские, 7 юношеских, 13 детско-юношеских и 89 публичных библиотек из 23 стран мира. В статье представлена часть этого исследования, рассмотрены вопросы организации маркетинговых подразделений в библиотеках мира. Подчёркнута необходимость маркетинговой работы и определения общих векторов развития библиотек в этом направлении. Результаты исследования показали, что и при наличии понимания важности маркетинговой деятельности и единой концепции (маркетинговой политики) для привлечения аудитории библиотеки не всегда готовы выделять дополнительные (в частности трудовые) ресурсы для их практической реализации. Для российских библиотек характерна координируемая концепция продвижения, которая вводится администрацией, а зарубежные библиотеки в основном предоставляют своим подразделениям возможность самостоятельно выбирать, как продвигать свои услуги, ресурсы и мероприятия. Существование единой координируемой администрацией концепции продвижения не всегда приводит к обязательной системности маркетинговой работы. В тех библиотеках, которые отметили наличие координируемой концепции, специальное подразделение по продвижению отсутствует реже. С этой точки зрения единая концепция способствует осознанию руководством необходимости маркетинговых усилий. Ключевые слова: библиотечный маркетинг, библиотечный сайт, маркетинговая политика, библиотечные ресурсы, веб-пространство библиотек. Науч. и техн. б-ки, 2019, № 12 53 LIBRARY AND INFORMATION ACTIVITIES: THEORY AND PRACTICE UDC 025.11The marketing policy in Russian libraries:The study findings within the context of the world experience In the recent decades, libraries have been constantly pressurized to justify the value of their staff, services, and their very existence to their stakeholders and users who have changed their informational behavior. The key to the libraries' success lies in the flexibility of their internal environments, as well as in the ability to predict, manage, and use changes in the external environment. To a great extent, it depends on whether the library has developed its marketing policy as well as on the understanding of its necessity and on implementation principles. In the early 2019, the specialists of SPSTL SB RAS conducted a large-scale survey "Modern trends in the developmen...

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“…To meet their collection development challenges, university libraries in developed countries have adopted different strategies such as using a written CDP to guide their collection development activities (Fought, 2014;Hunt, 2017). However, university libraries in Africa are lagging in this regard (Ameyaw, 2020;Bonaya, 2023;Frempong-Kore, 2021;Mwilongo, 2020;Mwilongo et al, 2020).…”

Section: Introductionmentioning

confidence: 99%

Collection development policy: A panacea for collection development challenges in university libraries in Africa

Yakubu

2023

Ghana Lib. J.

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Collection development is faced with various challenges such as decreasing budget allocation, increasing cost of materials, increasing demand for information, the complexity of electronic resources, and legal issues arising from copyright and censorship. To meet these challenges, university libraries in developed countries have adopted different strategies such as using a written collection development policy (CDP) to guide their collection development activities. However, university libraries in Africa are lagging in this regard. It is either they have not formulated the policy or used it to guide their collection development activities. Therefore, this study argues that a written CDP, if well prepared and used, can address collection development challenges facing university libraries in Africa and provide standard collections necessary for teaching and research activities of the university communities. Specifically, the paper discusses major collection development challenges facing university libraries in Africa and establishes ways in which a written CDP could be used to overcome them. Methodologically, the paper is based on a review of related literature. The paper contains a literature review of papers discussing the major collection development challenges facing university libraries in Africa and ways a written CDP could be used to overcome them.

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Promoting the Library Through the Collection Development Policy: A Case Study

Cited by 6 publications

References 17 publications

CHLA Standards for Library and Information Services in Canadian Health & Social Services Institutions 2020

CHLA Standards for Library and Information Services in Canadian Health & Social Services Institutions 2020

The marketing policy in Russian libraries: The study findings within the context of the world experience

Collection development policy: A panacea for collection development challenges in university libraries in Africa

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