Promotion strategies for environmentally friendly packaging: a stochastic differential game perspective

Abstract

With the evolution of the e-commerce and express delivery industry, the consumption of packaging materials is increasing rapidly. Many members of society encourage using environmentally friendly packaging. However, due to the attitude-behavior gap, i.e., expressing concerns about environmental issues does not necessarily lead to green consumption, promoting the use of green packaging remains a challenge. This paper considers a stochastic differential game between green packaging manufacturers and e-commerce platforms. The optimal promotion strategies are derived for scenarios involving cooperation as well as non-cooperation. In addition, a welfare allocation mechanism for attaining stable cooperation is also discussed under the bargaining model. Numerical simulations and a sensitivity analysis were conducted to demonstrate the results. This paper finds that the cooperation between manufacturers and platforms can expand the actual market demand and promote the consumption of green packaging. The proposed model provides an effective tool for manufacturers and platforms to devise optimal strategies for promoting the use of green packaging.

Inventory control for reusable express packaging with under sharing policy

“…Some studies explored the environmental impact of traditional express packaging (Fan et al, 2017; Guo et al, 2022; Kim et al, 2022; Lin et al, 2022; Song et al, 2022; Su et al, 2020) and the reverse logistics and recycling problems (Ding et al, 2023; Guo et al, 2021; Lai et al, 2022; Ling et al, 2022; Yang, Long, & Chen, 2022). Other studies have introduced the effects of reusable packaging practices (Escursell et al, 2021; Gustavo et al, 2018; Palombini et al, 2017; Yang, Long, Chen, & Sun, 2022), packaging materials and design (Shen & Chen, 2023; Su et al, 2020; Yin et al, 2023), as well as the perspectives needed by participants and organizations in the supply chain (Mahmoudi & Parviziomran, 2020; Wang et al, 2021; Wang et al, 2022).…”