Abstract:The demand of construction project is increasing from years to years. Therefore, to survive and growth well in the industry, technology and innovation need to be executed by the organisation as both aspects are known as a weapon which helps in enhancing competitive advantage. Consequently, organisation should have the awareness on absorptive capacity to allow such practice is possible. Absorptive capacity is known as a critical item within organisation in order to sustain, grow and compete in the market. In pr… Show more
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