Propuesta de modelo de una competitividad para empresas de la industria del pan y tortillas: caso microempresas de Ensenada

Abstract

The article shows preliminary results of an investigation on the proposal of a model on how competitiveness (Y) influences business capacities to stay in the market (X1) and organizational capacities (X2) in microenterprises of Ensenada Baja California of the flour and bread industry. The objective of the research is to determine which variables are significant for the generation of a model that establishes causal relationships. The research is quantitative with the establishment of causal relationships for testing the hypotheses. An instrument with five variables was developed taking as a reference the National Survey on Productivity and Competitiveness of Micro, Small and Medium Enterprises (ENAPROCE). For the sample, the National Statistical Directory of Economic Units (DENUE) was used, in which 382 companies are listed, with an error of 10%, 58 companies are required to be surveyed. SMART PLS was used for the information processing of the database. The preliminary results reveal that there is statistically significant evidence between the causal relationships of the dependent variable with two of the independent variables.