Prospective Analysis of The Coffee Agrotourism Business

Abstract

Sustainable tourism will be carried out well if the community participates. However, agro-tourism in Catur Village has not been able to develop and make a positive contribution to the community. The objectives of this study are to find out the problems faced in the framework and the role factors of agro-tourism development in Catur Village, Kintamani District, Bangli. This study used prospective analysis. The type of data used in this study is primary data obtained from informants, namely: agro-tourism businesses, farmers, government, community groups, tourism operators, through focus group discussions (FGD) and interviews. The key element matrix analysis was performed with MICMAC (Matrix of Cross Impact Analysis) analysis. The results showed that Catur Village have the potential for agro-tourism development, but there are still some problems, such as lack of community knowledge and skills related to agro-tourism, inadequate marketing techniques, lack of vision and strategy, and lack of optimal institutions. The factors that influence the development of agro-tourism are environment and culture, integration relations, facilities and infrastructure, institutions, and social society

Developing industry clusters based on 4As to support agritourism competitiveness

“…Table 1 describes the relationships between 4As and cluster to industry cluster and sustainable agritourism. According to Table 1, several studies indicate the role of attractions in both industry clusters [14], [15], [16], [17], [18], [19] [20], and sustainable agritourism [2], [7], [21], [22], [23], [24], [25], [26], [27]. It seems that attractions, such as unique agricultural practices or the natural environment, play a key role in attracting visitors and sustaining the agritourism industry.…”

“…[2], [7], [21], [22], [23], [24], [25], [26], [27] Access [28], [15], [29], [18], [30] [9], [13], [16], [22], [23], [24], [25], [26], [27] Ancillary [16], [17], [18] [16], [23], [24], [25], [26], [27], [31] Amenities [16], [18] [23], [24], [25], [26], [27], [31] Industry Cluster [12], [19], [32] [3], [6] [32] The ease of access to agritourism sites is highlighted in various studies related to industry clusters [28], [15], [29], [18], [30] and sustainable agritourism [9], [13], [16], [22], [23],…”

“…A location's accessibility, such as its proximity to major transportation networks, can greatly affect the attractiveness and success of an agritourism destination. Ancillary services seem to have a prominent role in both industry clusters [16], [17], [18] and sustainable agritourism [16], [23], [24], [25], [26], [27], [31]. These could include any additional services that enhance the visitor experience, such as guided tours, educational programs, or food and beverage services.…”

“…The last 4As ia amenities. Amenities have been studied in the context of industry clusters [16], [18] and sustainable agritourism [23], [24], [25], [26], [27], [31]. These amenities, such as accommodation, dining facilities, and recreational facilities, contribute to the overall appeal of an agritourism site and the satisfaction of its visitors.…”