The paper aims to identify promising areas of energy cooperation between Russia and the countries of East Asia. A review of the main groups of factors (technological and techno-economic, energy security, geopolitical, and economic), which influence the change in the existing architecture of energy markets, is made. Assumptions are made about the directions for the development of the transport and institutional infrastructure for energy export from Russia. The findings indicate the need for accelerated development of hydrogen technologies and emphasize the importance of energy cooperation institutions. The paper proposes creating a new regional market, i.e., the market for green certificates for hydrogen.