1948
DOI: 10.2307/3017714
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Prosperity Decade. From War to Depression: 1917–1929 and Depression Decade. From New Era through New Deal, 1929–1941

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“…The confusion caused can result in goal avoidance, a negative attitude and delegation of purchase responsibility [57]. The concept of 'consumer confusion' and the variables that contribute to a confusing environment lead to an avoidance approach [27,58].…”
Section: Theoretical Frameworkmentioning
confidence: 99%
“…The confusion caused can result in goal avoidance, a negative attitude and delegation of purchase responsibility [57]. The concept of 'consumer confusion' and the variables that contribute to a confusing environment lead to an avoidance approach [27,58].…”
Section: Theoretical Frameworkmentioning
confidence: 99%