Prototyping in Management Research: An Integrative Literature Review and Research Agenda

Paust, Steffen; Korsgaard, Steffen; Thrane, Claus

doi:10.2139/ssrn.4776238

2024

DOI: 10.2139/ssrn.4776238

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Prototyping in Management Research: An Integrative Literature Review and Research Agenda

Steffen Paust,

Steffen Korsgaard,

Claus Thrane

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2024

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Cited by 1 publication

References 156 publications

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Entrepreneurial prototyping: the role of purpose, prototype recycling, and skills bricolage

Paust,

Korsgaard,

Thrane

2024

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This paper explores how entrepreneurs engage in prototyping as part of the venture development process. We conduct a qualitative field study of 156 instances of prototyping across eight venture development processes. From a theoretical perspective, we build on alternative and complementary views of entrepreneurial action and their implicit modes of prototyping, emphasizing experimentation and transformation. Our findings identify three important themes in the prototyping process. These include purposes where the entrepreneurs use prototyping for either flexible experimentation or directed transformation. Further, the entrepreneurs predominantly engage in prototype recycling and skills bricolage when prototyping. Accordingly, the studied entrepreneurs carefully navigate purpose and resource investments in prototyping, making extensive use of their existing resource base of skills and prototypes. After noting the positive aspects of prototyping, we also discuss the potentially destructive outcomes of misapplied prototyping in the form of prototyping myopia and problematic path dependencies of the different ways of prototyping.

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Entrepreneurial prototyping: the role of purpose, prototype recycling, and skills bricolage

Paust,

Korsgaard,

Thrane

2024

Small Bus Econ

View full text Add to dashboard Cite

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Prototyping in Management Research: An Integrative Literature Review and Research Agenda

Cited by 1 publication

References 156 publications

Entrepreneurial prototyping: the role of purpose, prototype recycling, and skills bricolage

Entrepreneurial prototyping: the role of purpose, prototype recycling, and skills bricolage

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