Psychological antecedents and risk on attitudes toward e-customization

Park, Jungkun; Han, Hyo‐Joo; Park, Joohyung

doi:10.1016/j.jbusres.2013.05.048

Cited by 50 publications

(57 citation statements)

References 62 publications

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“…Attitude refers to “the degree to which a person has a favorable or unfavorable evaluation or appraisal of the behavior in question” (Ajzen, , p 188). Several studies have found that attitude is one of the significant antecedents of customer repurchase intention (Hume, Mort, & Winzar, ; Kim & Park, ; Park, Han, & Park, ). A previous study in an online shopping context demonstrated that consumers’ favorable attitudes toward online shopping consistently influenced online purchase intentions (Kim & Park, ).…”

Section: Review Of Literature and Hypothesis Developmentmentioning

confidence: 99%

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What's in the Box? Investigation of Beauty Subscription Box Retail Services

Lee

Sadachar

Manchiraju³

2019

Family & Consum Sci Res J

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The purpose of this study was to explore key attributes that may influence customers’ behavioral intentions toward beauty subscription box retail services (SBRS). The Stimulus‐Organism‐Response paradigm was used as a conceptual framework for examining the relationships among variables, such as product‐related attributes (Stimuli), attitude (Organism), Word of Mouth (WOM), and repurchase intention (Response). A total of 357 useable responses were collected through an online survey, administered on Amazon Mechanical Turk. Structural equation modeling was used to test the proposed model and hypothesized relationships. Results suggested that product quality, product assortment, and product uniqueness were significant predictors of customers’ attitude toward SBRS. Furthermore, customer attitude toward SBRS had a significant positive influence on WOM and repurchase intention. This study provides insight for retailers to influence WOM and purchase intentions toward beauty SBRS.

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Section: Review Of Literature and Hypothesis Developmentmentioning

confidence: 99%

“…In addition, Park et al. () found that customers’ positive attitude toward e‐customization was an important antecedent of purchase intentions and it mediated the relationship between psychological characteristics and purchase intentions.…”

Section: Review Of Literature and Hypothesis Developmentmentioning

confidence: 99%

What's in the Box? Investigation of Beauty Subscription Box Retail Services

Lee

Sadachar

Manchiraju³

2019

Family & Consum Sci Res J

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“…Student samples are deemed appropriate for this type of study, as they are among the most active online shoppers and Web users (Lester, Forman, and Loyd 2005;Yoo and Donthu 2001). Collecting data from a convenience sample of students in online marketing contexts is not an uncommon practice in the literature Park, Han, and Park 2013;Peng, Wang, and Cai 2008) In addition, the high homogeneity in the student sample reduces any bias in comparing the Chinese and North American groups. At the beginning of the class, self-administered questionnaires along with consent forms were distributed.…”

Section: Sample and Data Collectionmentioning

confidence: 99%

Creating the right customer experience online: The influence of culture

Shobeiri

Mazaheri²,

Laroche

2015

Journal of Marketing Communications

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The effective role of experiential marketing in the differentiation of brands has been documented in both traditional and online services. The digital context of e-retailing makes it both a suitable platform for experiential consumption and an easily accessible shopping method across cultures. In spite of this, investigation of the impacts of cultural differences on the desire for experiential benefits has been very limited in the e-retailing literature. Using Hofstede's (2001) cultural dimensions, this article studies how two student samples of North American and Chinese customers react differently to the experiential values offered on the websites of e-retailing services. The findings support our hypotheses and suggest that offering experiential values on a company's website is more influential for North American than for Chinese customers. More specifically, the influences of experiential values on site involvement and customers' patronage intentions are stronger for North Americans than for Chinese visitors. On the other hand, the impacts of site involvement on site attitudes and the influence of site attitudes on patronage intentions are stronger for Chinese compared with North American customers.

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“…So, especially for managers who target markets or consumer segments with lower environmental consciousness, opt-out policy seems to be an effective way to engage consumers into using greener services. Although consumers' profile in regard to their environmental concern may not be readily available, this corporate strategy may be more relevant for loyal or repeat customers whose prior decision making in regard to green initiatives is available to the firm or in cases where consumers are willing to reveal personal information-especially through cutting edge technologies-in order to receive customized services and fulfill their need for uniqueness (Park et al 2013). Especially in technologyoriented services (e.g., travel, banking, and mobile commerce), personalized defaults are particularly relevant (Sunstein and Reisch 2013) Yet, for all their advantages, opt-out policies may have some limitations, especially in some settings.…”

Section: Managerial Implicationsmentioning

confidence: 99%

The Impact of Choice Architecture on Sustainable Consumer Behavior: The Role of Guilt

2014

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Companies often encourage consumers to engage in sustainable behaviors using their services in a more environmentally friendly or green way, such as reusing the towels in a hotel or replacing paper bank statements by electronic statements. Sometimes, the option of green service is implied as the default and consumers can opt-out, while in other cases consumers need to explicitly ask (opt-in) for switching to a green service. This research examines the effectiveness of choice architecture and particularly the different default policies-i.e., the alternative the consumer receives if he/she does not explicitly request otherwise-in engaging consumer green behavior. In four experiments, we show that the opt-out default policy is more effective than the opt-in, because it increases anticipated guilt. This effect is stronger for consumers who are less conscious for the environment (Study 1).We also show that a forced choice policy, in which the consumer is not automatically assigned to any condition and is forced to choose between the green and the nongreen service option, is more effective than the opt-in policy and not significantly more effective than the opt-out policy (Study 2). Finally, we show that the role of defaults is weakened (enhanced), if a negotiated (reciprocal) cooperation strategy is used (Study 3). The article contributes to the literature of defaults and provides managerial and public policy implications for the design of green services.

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Psychological antecedents and risk on attitudes toward e-customization

Cited by 50 publications

References 62 publications

What's in the Box? Investigation of Beauty Subscription Box Retail Services

What's in the Box? Investigation of Beauty Subscription Box Retail Services

Creating the right customer experience online: The influence of culture

The Impact of Choice Architecture on Sustainable Consumer Behavior: The Role of Guilt

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