Psychological predictors of consumer-level virtual reality technology adoption and usage

Cummings, James M.; Cahill, Tiernan J; Wertz, Blake; Zhong, Qiankun

doi:10.1007/s10055-022-00736-1

Cited by 7 publications

(3 citation statements)

References 51 publications

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“…Audio is provided using integrated above-ear speakers in a stereo configuration. This model of HMD was selected based on its compatibility with and similarity to other hardware adopted by consumers at the time the study was conducted (Cummings et al, 2022). While this device must be connected to a PC via a cable, this allows for greater graphical fidelity and tracking performance in contrast with comparable fully wireless HMDs such as the Oculus Quest (Martindale, 2020), with limited impact on participants' range of movement given the demands of the study and available space.…”

Section: Apparatusmentioning

confidence: 99%

Effects of congruity on the state of user presence in virtual environments: Results from a breaching experiment

Cahill

Cummings

2023

Front. Virtual Real.

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The present study investigates how the user state of presence is affected by contingencies in the design of virtual environments. The theoretical framework of congruity is herein explicated, which builds upon the concept of plausibility illusion as one of the essential prerequisites for presence, and which systematically explains and predicts presence in terms of alignment between schemata in the user’s memory and stimuli presented within the virtual environment. Three dimensions of congruity are explicated and discussed: sensory, environmental, and thematic. A series of breaching experiments were conducted in a virtual environment testing the effects of each dimension of incongruity on presence. These experiments were inconclusive regarding the effects of sensory and environmental congruity; however, the results strongly suggest that the state of presence is contingent upon thematic congruity in virtual environments. This finding has theoretical significance insofar as it points towards the necessity of considering genre and cultural context in predicting user states in virtual environments. The study also has practical relevance to designers and developers of content for virtual reality in that it identifies a critical psychological consideration for the user experience that is absent from existing models.

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Section: Apparatusmentioning

confidence: 99%

Effects of congruity on the state of user presence in virtual environments: Results from a breaching experiment

Cahill

Cummings

2023

Front. Virtual Real.

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“…Research on mental imagery has extensively explored various contexts in international travel and tourism, including vicarious nostalgia, embodiment, channels, sensory information, and psychological traits (Alyahya & McLean, 2022; O. H. Chi & Chi, 2022; Cummings et al, 2023; Lo & Cheng, 2020; Skard et al, 2021; Smith & Mulligan, 2021). However, there is a significant research gap in understanding the impact of domestic travel and its potential for reliving past travel experiences.…”

Section: Theoretical Backgroundmentioning

confidence: 99%

“…Based on the theoretical framework of mental imagery, this study identified three important insights into the relationship between VR and consumer behavior. First, although VR devices are widely available, there has been limited exploration of the impact of personal predispositions, such as innovativeness or involvement (Cummings et al, 2023; M. J. Kim, Lee, & Preis, 2020).…”

Section: Introductionmentioning

confidence: 99%

Innovativeness or Involvement: How Virtual Reality Influences Nostalgic Emotion and Imagery in Travel Intention

Trisna Jaya,

Jaw

2023

Journal of Hospitality & Tourism Research

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This study investigates the impact of immersive Virtual Reality (VR) on consumer travel intentions. While VR’s potential in treating post-travel depression is acknowledged, its influence on destination marketing remains understudied. Using mental imagery as a theoretical framework, the experiment involved 547 Taiwanese and international students who utilized domestic flights to satisfy their travel cravings. Comparing three nostalgic emotions previews (videos, 360 virtual tours, and VR), to examine varying degrees of immersion. The findings reveal that exposure to VR significantly enhances imagery and strengthens travel intentions among participants. Interestingly, VR’s influence on consumer nostalgic emotions and travel intention through imagery is unaffected by innovativeness, but, rather, is affected by the level of involvement experienced. The study carries implications for destination marketers, providing insights into the potential of immersive VR technology. By understanding its impact on travel intentions and leveraging nostalgic emotions, marketers can tailor strategies to specific consumer segments.

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Metaverse technology acceptance in Indian medical education: An SEM-based empirical investigation

Hanji,

Blagov,

Navalgund

et al. 2025

Leveraging Metaverse and Analytics of Things (AoT) in Medical Systems

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Psychological predictors of consumer-level virtual reality technology adoption and usage

Cited by 7 publications

References 51 publications

Effects of congruity on the state of user presence in virtual environments: Results from a breaching experiment

Effects of congruity on the state of user presence in virtual environments: Results from a breaching experiment

Innovativeness or Involvement: How Virtual Reality Influences Nostalgic Emotion and Imagery in Travel Intention

Metaverse technology acceptance in Indian medical education: An SEM-based empirical investigation

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