Public Displays in Smart Cities: A User Interaction and Content Impact Analysis with the Public Display Interaction Test

Abstract

An examination of the data in this extensive research on "Public Displays in Smart Cities" showed that the participant demography was varied, with differing educational backgrounds and city homes. A variety of display kinds and screen sizes, including interactive touch screens and digital billboards up to 120 inches in size, were found in the public display sites that were examined. The statistics on user involvement revealed a range of engagement ratings, with a mean rating of 3.8, and interaction times, with an average of 16 minutes. The content impact research showed that while "Ads" had a lower click-through rate of 2.2%, content kinds including "Weather" and "Local Events" had high rates of 5% and 4%, respectively. These results highlight the dynamic character of public displays in smart cities, highlighting the need of customized content strategies and the possibility to maximize user interaction and information sharing.