Public relations and public diplomacy: Conceptual covergences

Signitzer, Benno; Coombs, W. Timothy

doi:10.1016/0363-8111(92)90005-j

Cited by 217 publications

(92 citation statements)

References 5 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…Kamu diplomasisinin ilişkisel ve iletişimsel boyutlarına, iletişim ve halkla ilişkiler açısından yaklaşan ve iki alanın ortaklıklarına yönelik çalışmalar yapan başlıca akademisyen ve araştırmacılar Kruckeberg & Vujnovic (2005), Signitzer & Wamser (2006), Signitzer & Coombs (1992), Van Dyke & Verčič (2009), Yun (2006' dur (Köksoy, 2013: 377).…”

Section: Halkla İlişkiler Perspektifinden Kuramsal Yaklaşımlarunclassified

Kamu diplomasisi ve halkla ilişkiler ilişkisi: Kuramsal bir değerlendirme

Köksoy¹

2015

midr

View full text Add to dashboard Cite

ÖzKamu diplomasisi ve halkla ilişkiler arasında kuramsal ve pratik benzerlikler olduğu fikri birçok akademisyen ve araştırmacı tarafından incelenmiş, değerlendirilmiştir. Kurumlar ile hedef kitleleri arasındaki iletişimin yönetimi olarak tanımlanan halkla ilişkiler ile yabancı halklarla iletişime geçme ve hükümetlerin uluslararası iletişimi olarak tanımlanan kamu diplomasisi arasındaki bu benzerliklere, kavramlar üzerinde yapılan kuramsal yaklaşımlarda da rastlamak mümkündür. Her iki disiplin ortaya çıktıkları uluslararası koşullar, amaçlar, araçlar ve faaliyetler bakımından benzerlikler taşımaktadır. Bu çalışmanın amacı, kamu diplomasisi ve halkla ilişkiler arasındaki bağlantılar ile bu bağlantıların ülkeler için yaratacağı iletişim ve ilişki olanaklarını, ortaya atılan kuramsal yaklaşımlar çerçevesinde değerlendirmektir.Anahtar Kelimeler: Kamu Diplomasisi, Halkla İlişkiler, Uluslararası İlişkiler, Diplomasi. A theoretical assessment of the relationship between public diplomacy and public relations AbstractThe idea of having theoretical and practical similarities between public diplomacy and public relations has been studied and evaluated by many academicians and researchers. Public relations is defined as the communication management of organizations by their target public. Similarly, public diplomacy is defined as international communication of governments with foreign countries and their publics. The similarities between both disciplines could be seen in theoretical assessments. Both disciplines have similarities in terms of their origins, aims, tools, activities and international conditions which they grow in. This study aims to evaluate connections between public diplomacy and public relations

show abstract

Section: Halkla İlişkiler Perspektifinden Kuramsal Yaklaşımlarunclassified

Kamu diplomasisi ve halkla ilişkiler ilişkisi: Kuramsal bir değerlendirme

Köksoy¹

2015

midr

View full text Add to dashboard Cite

show abstract

“…It means that all countries desire high-visibility, positive world images (Manheim, 1994;Kunczik, 2003). For that purpose, governmental public diplomacy increasingly resembles corporate public relations strategies or global branding campaigns to attract media attention and influence world public opinion in order to affect foreign governments, tourism, and corporate investment (Signitzer, Coombs, 1992;Rivenburgh, 2010). One of the strategies of media management is hosting an event that may attract media attention.…”

Section: Theoretical Backgroundmentioning

confidence: 99%

International project: Media coverage of the Polish EU presidency

Stępińska

2013

10.14746/ssp

View full text Add to dashboard Cite

International project:Media coverage of the Polish EU presidency E ffectively conducted, the EU presidency can improve the image of the country holding this position. This is particularly true for countries that are holding the chairmanship of the EU Council for the first time. During the six-month period of the presidency the country attracts foreign media attention, not only as a host of numerous meetings and events, but also as an actor in charge of defining the major directions of the EU policy. Therefore, that time could be spent on achieving political goals and building an image as an important and effective EU member, as well as an attractive country for tourists and entrepreneurs. In many cases, however, internal political events such as elections, political tensions, or controversies over domestic issues seem to take over the atmosphere around the country.The project Media coverage of the Polish EU presidency was designed to analyze how the Polish presidency in the EU Council was covered and interpreted by news media in Poland and other European countries. Since scholars from other countries were invited to participate in this project, the comparative analysis was conducted in two areas: (1) the countries' experience of the EU presidency; (2) the media coverage of the Polish presidency.Theme (1) requires a broader interdisciplinary perspective to study how the presidency builds a country's position within the EU structures and how the presidency can be used to create or change a country's image. First, one should consider the actual concept of the EU presidency and the expectations towards the country that is holding this position at the time. Then, one may consider such issues as: instruments that can and should be used to create that country's positive image; events or activities that attract the media and international audience's attention; the stumbling blocks, threats and major challenges.Theme (2) requires the media content analysis (both qualitative and quantitative). The major issues here are: frequency of covering the coun-

show abstract

“…The field of public diplomacy, in which governments are seen as international PR actors, has gained very little attention, yet (Kunczik, 2003, p. 399;Signitzer & Coombs, 1992;Szondi, 2009, p. 145). Public diplomacy is defined by Delaney (1968) as "the way in which both government and private individuals and groups influence directly or indirectly those public attitudes and opinions which bear directly on another government's foreign policy decision."…”

Section: Defining International Pr Research and Its Perspectivesmentioning

confidence: 99%

“…They reveal that a country's national image cannot be positively influenced through agency re-ports in short time and that media reporting about almost all countries tended to decrease. In the field of public diplomacy research, Signitzer and Coombs (1992) come to the conclusion that diplomats act as national actors in the public, and therefore have a special influence on a county's image abroad.…”

Section: International Pr Of Nationsmentioning

confidence: 99%