Publisher’s Note: “Visualizing electromagnetic fields in metals by MRI” [AIP Advances 7, 025310 (2017)]

Chandrashekar, Chandrika S.; Shellikeri, Annadanesh; Chandrashekar, S; Taylor, Erika A.; Taylor, Deanne

doi:10.1063/1.4980141

Cited by 1 publication

(1 citation statement)

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“…It must be something convincing enough for a subscriber to be interested in watching the Netflix Originals. In that endeavour, Netflix devotes to personalizing the homepage of each subscriber with titles made with visually compelling artwork (Chandrashekar et al, 2017). The core of differentiation strategy in marketing requires fulfilling the different versions of demands of different customers and Netflix is maintaining that quite profitably.…”

Section: Strategic Implicationsmentioning

confidence: 99%

Netflix: Subscription-based Video-on-demand Channel Operations in Bangladesh

Ahmed

Siddiqui

Ahmed³

et al. 2023

Emerging Economies Cases Journal

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This case study explores the subscription-based video-on-demand (hereafter SVOD) business strategy of Netflix from multiple dimensions such as company value chain, customers’ experience and marketing strategy. From initiation to now this brand has evolved itself to appropriately benefit the consumers. A company that was initiated in a developed country is now successfully running its business across the world. In a developing country such as Bangladesh, Netflix has effectively utilized its quintessential strategies and is successfully entertaining the subscribers. This case study is dedicated to understanding the situation of Netflix in Bangladesh. It highlights some strengths of Netflix such as (a) customization of its contents and (b) seamless user experience as well as some weaknesses such as (a) pricing strategy and (b) selecting the right target market.

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Section: Strategic Implicationsmentioning

confidence: 99%