2011
DOI: 10.1016/j.telpol.2010.12.003
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Pull-and-suck effects in Taiwan mobile phone subscribers switching intentions

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Cited by 74 publications
(54 citation statements)
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“…Wu Pingyao (2010) believes that competition attraction has significant negative influence on the inclination through obstacles. Chuang (2011) found that competitor attraction has significant positive influence on customers' inclination in the research of incentive factors and obstructive factors of the inclination in Taiwan communications market. Reichheld (1992) thinks that customer satisfaction has influence on customers' betrayal of their current mobile company.…”
Section: Competition Attractionmentioning
confidence: 97%
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“…Wu Pingyao (2010) believes that competition attraction has significant negative influence on the inclination through obstacles. Chuang (2011) found that competitor attraction has significant positive influence on customers' inclination in the research of incentive factors and obstructive factors of the inclination in Taiwan communications market. Reichheld (1992) thinks that customer satisfaction has influence on customers' betrayal of their current mobile company.…”
Section: Competition Attractionmentioning
confidence: 97%
“…Customer satisfaction is a kind of emotional reaction that is generated from the comparison of customers' perception of products and services provided by mobile communications companies and their expectation Chuang, 2011). Customers of mobile communications companies can have a direct perception of products and services provided by mobile-phone companies.…”
Section: Customer Satisfactionmentioning
confidence: 99%
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“…Mobile phone penetration has approached and in some nations exceeded 100% [1]. Cellular networks are undergoing, and will continue to experience, a large and sustained increase in demand for network resources [2].…”
Section: Introductionmentioning
confidence: 99%
“…Mobile phone penetration has approached and in some nations exceeded 100% [1]. Concomitant with this surge in popularity there has been an ever increasing diversification in phone use.…”
Section: Introductionmentioning
confidence: 99%