Pumping up adoption: The role of policy awareness in explaining willingness to adopt heat pumps in Canada

Corbett, Meghan; Rhodes, Ekaterina; Pardy, Aaron; Long, Zoe

doi:10.1016/j.erss.2022.102926

Cited by 9 publications

(5 citation statements)

References 60 publications

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“…Government policy is major unit of analysis in the contextual variable category of ABC theory (Stern, 2000). Although recent research shows that homeowners show little awareness of government policy aimed at promoting the adoption of heat pumps, it could be interesting to see if this variable differs between heat pump owners and non-owners (Corbett et al, 2023). In future work, the presence of specific policy instruments could be included as contextual variables in the ABC framework.…”

Section: Discussionmentioning

confidence: 99%

“…Table 1 compares the geographical distribution of respondents to the population share in the 2021 Census (Statistics Canada, 2021). To date, survey data has been analyzed in three published studies (Pardy et al, 2022;Corbett, et al, 2023;Odland, et al, 2023).…”

Section: Methodsmentioning

confidence: 99%

“…In this study, we assess the following attitudinal factors: environmental-oriented lifestyle, openness-to-change, technology-oriented lifestyle, and trust in the renewables industry. Previous studies have included these attitudinal variables in ABC theory frameworks (Rhodes et al, 2014;He, et al, 2021;Pardy et al, 2022;Corbett, et al, 2023). Altruistic, biospheric, and openness to change values are generally associated with pro-environmental behavior, whereas traditional and egoistic values are often negatively associated (Dietz et al, 2005;Axsen et al, 2016;Long, et al, 2019).…”

Section: Conceptual Frameworkmentioning

confidence: 99%

“…These policies include information campaigns, government procurement, loans, and subsidies for purchases and installations. In addition, carbon pricing as well as natural gas regulations serve as disincentives to fossil fuel-based heating and cooling systems (Corbett, et al, 2023).…”

Section: Introductionmentioning

confidence: 99%

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The landscape of heat pump adoption in Canada: a market segments approach

Andrew,

Pardy,

Rhodes

2024

Front. Energy Effic.

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Heat pumps are an important technology for reducing residential building emissions, however their adoption rate in North America is far below what is needed to meet emission reduction targets. This paper uses a representative web-based survey of Canadian homeowners (n = 3,804) to identify and describe characteristic and attitudinal trends of three market segments of Canadian homeowners: Pioneers (heat pump owners), Potential Early Mainstream buyers (homeowners currently willing to purchase a heat pump), and Late Mainstream buyers (homeowners currently unwilling to purchase a heat pump). We find that personal capability, contextual and attitudinal factors are significant determinants of market segments. For example, being younger, more educated and wealthier is positively associated with market segmentation in Canada. A novel finding is that voting and living in rural areas is strongly associated with willingness to install a heat pump. The Atlantic Provinces, Quebec and British Columbia are all more likely than Ontario and Alberta to adopt heat pumps while the Prairies are less likely. This is true even after controlling for personal capability, contextual and attitudinal variables. We find an important role for contextual variables in explaining the geographical distribution of heat pump market segments.

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Section: Discussionmentioning

confidence: 99%

Section: Methodsmentioning

confidence: 99%

Section: Conceptual Frameworkmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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The landscape of heat pump adoption in Canada: a market segments approach

Andrew,

Pardy,

Rhodes

2024

Front. Energy Effic.

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“…Therefore, heat pumps have lower energy demand for the same home comfort. From the CO 2 emissions perspective, the heat pump systems that use photovoltaic panels have very low emissions of greenhouse gases [15]. Therefore, these can significantly contribute to the decarbonization process of the building sector (our empirical research is focused on the residential building sector).…”

Section: Heat Pumps-a Brief Introduction Of the Concept And Market Ov...mentioning

confidence: 99%

Exploring the Generation Z Attitude towards Energy Efficiency Improvement and Decarbonization through Heat Pumps: An Empirical Study in Romania

Tantau,

Goia (Agoston),

Dincă

et al. 2024

Sustainability

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This article aims to analyze the attitude of Generation Z representatives from Romania regarding the improvement in energy efficiency and decarbonization through the utilization of modern integrated technologies such as heat pumps, thermal energy storage, and smart control systems. It uses primary data from a questionnaire-based survey conducted between March and June 2023, with 389 valid responses, for the following purposes: (1) to analyze the attitude of young respondents towards the utilization of sustainable modern integrated technologies, such as heat pumps, in order to increase energy efficiency and reduce carbon footprints; (2) to identify the factors that may influence their attitude regarding these technologies; (3) to understand the influence that the resulting factors may exert on the attitude towards utilization of heat pumps, implicitly leading to energy efficiency improvement and decarbonization in Romania; and (4) to formulate policy recommendations for improving energy efficiency and stimulating decarbonization in Romania. This study employs various descriptive statistics, factor analysis, and multiple regression. The results show that there are six categories of factors influencing the attitude of Generation Z representatives, with “Drivers for improving energy efficiency” along with “Traditional measures for improving energy efficiency” having the largest influence on driving a positive attitude toward energy efficiency improvement and decarbonization. The main policy recommendation derived from this study refers to developing policies and strategies that incentivize citizens not only to have a positive attitude toward energy efficiency and decarbonization through the utilization of heat pumps but also trigger concrete action for installing heat pump technology. Another recommendation concerns the further development and expansion of national and local programs for insulating the external surface of buildings and the replacement of windows and exterior doors that do not have thermal insulation. The third major recommendation is related to awareness creation campaigns among the population about modern measures for improving energetic efficiency, such as heat pumps.

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