Purchasing Decision of Property Buyers: The Housing Quality, Financial Capabilities, and Government Policies Studies

Kenn, Jhun Kam; Tze, Shwan Lim; Li, Danielle Ping Yoong; Fuey, Lin Ang; Boon, Tik Leong

doi:10.21837/pm.v19i17.986

Cited by 2 publications

(1 citation statement)

References 23 publications

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“…Further author stated that equilibrium of housing supply and demand will lead to affordable house price. Kenn, et al, (2021) done research about the house quality, financial capabilities, and government policies influence on the purchasing decision of a property consumers. That research concluded that environmental factor and subjective norm factor have positive influence as well as financial factor has a negative influence on the purchasing decision.…”

Section: Introductionmentioning

confidence: 99%

Analysis of the current housing market in Colombo metro region to enhance the prospective consumer satisfaction

Dunuwila¹,

Devapriya²

2022

Proceedings of 10th World Construction Symposium 2022

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Housing is an essential element of social development. One consumer may purchase such a house once for his/her entire lifetime. Therefore, when making a housing purchasing decision, it is intensively explored more than it is considered in purchasing other consumable products. Property developer has the responsibility of understanding the consumer behaviour. The main research problem is the lack of attention towards the analysis of the current housing market of the Colombo Metro region from the consumer perspective. An extensive literature synthesis was carried out to gather information on the general attributes of the housing market and determinants of housing supply. Furthermore, investigation on the housing demand and consumer behaviour reference to Colombo Metro region were conducted through the literature synthesis. Subsequently, case studies and a survey have been adopted to proceed with the study following the mixed research approach. Semi-structured interviews for case studies and questionnaire survey were employed as the primary data collection. The primary data analysis was conducted through manual content analysis, Relative Important Index (RII) techniques and elementary statistical analysis. The findings revealed, how the prospective consumers are considering Person, Product, Place, Price related factors when purchasing a residential property. For an example this research discovered that quick access to Colombo is the highly considered fact by the consumers. It revealed that the consumer behaviour in Colombo Metro region is different from other contexts. Therefore, carrying out a study to analyse the current housing will be very important to maximize the consumer satisfaction in house purchasing.

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Section: Introductionmentioning

confidence: 99%

Analysis of the current housing market in Colombo metro region to enhance the prospective consumer satisfaction

Dunuwila¹,

Devapriya²

2022

Proceedings of 10th World Construction Symposium 2022

View full text Add to dashboard Cite

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Analysing the home buyers’ purchasing behaviour in Bengaluru during the post-COVID-19 pandemic era through structural equation modelling

N.S.,

Khandai

2024

IJHMA

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Purpose Housing is one of the basic necessities of humankind for survival and purchasing a home is often a substantial milestone. Individuals exhibit complex behaviour influenced by various factors while making decisions related to the purchase of residential properties. While most of the earlier studies have focused on understanding the purchasing behaviour of home buyers’ in developed countries, the research is limited on this topic in developing countries such as India. The booming information technology industry has rapidly increased the demand for residential properties among the migrant population in Bengaluru, India’s largest technology hub. Real estate developers strive to meet the requirements of prospective customers through innovative ways but face challenges in a competitive market. Design/methodology/approach It is essential to understand the factors influencing home buyers’ purchase attitudes for increasing property sales. However, a lack of research on this subject is identified in the emerging city of Bengaluru. This study aims to analyse the determinants of home buying decisions for potential investors in Bengaluru through structural equation modelling to provide insights for the real estate industry to construct houses as per their customers’ needs. Findings It was found that housing amenities, financial aspects, location conveniences and marketing services significantly influenced home buyers’ purchase decisions, whereas housing features do not. Originality/value The findings of this study offer valuable insights for governmental bodies to implement appropriate policies and for builders to design properties with features that cater to the target population, thereby promoting sustainable growth in the real estate industry.

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Purchasing Decision of Property Buyers: The Housing Quality, Financial Capabilities, and Government Policies Studies

Cited by 2 publications

References 23 publications

Analysis of the current housing market in Colombo metro region to enhance the prospective consumer satisfaction

Analysis of the current housing market in Colombo metro region to enhance the prospective consumer satisfaction

Analysing the home buyers’ purchasing behaviour in Bengaluru during the post-COVID-19 pandemic era through structural equation modelling

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