Pure Play: Entrepreneuring Females in The Digital Era

Abstract

ECommerce is getting rapid popularity worldwide due to number of associated benefits. The addition of word "electronic" to commerce and business opens a world of opportunities for people. Females constitute 50% of total population of the world (World Bank , 2018). However, their contribution in economic activities is low either due to family restrictions or labour/ distribution channel issues because of male chauvinism in many societies. Apart from them, specific problems are common to females all over the world regardless of their belongingness to any culture including family responsibilities, limited physical strength and lack of availability of finance in many countries. As an ebusiness signifies with low cost, automated business process, availability of direct channel, flexible hours and nonetheless independence from physical existence (Turban & King, 2016) therefore the research suggested application of ebusiness as prospective solution to the barriers for female entrepreneurship that was further confirmed by the results.