Purpose and object of anti-consumption

Iyer, Rajesh; Muncy, James A.

doi:10.1016/j.jbusres.2008.01.023

Cited by 278 publications

(327 citation statements)

References 47 publications

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“…Voluntary simplicity lifestyle generally refers to an individual's avoiding excess in life (Iyer and Muncy, 2009). It is a lifestyle in which the individual is generally free from material assets in terms of consumption, and engages in minimum consumption (Nelson et al 2007).…”

Section: Literature Review 21 Voluntary Simplicity Lifestylementioning

confidence: 99%

The Relationship Between Consumption Value and Voluntary Simplicity Lifestyle and Effect on Environmentally Responsible Consumerism

Aydın¹,

Kazançoğlu²

2017

EJBM

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Environmentally responsible consumerism is defined as consumers' tendency to evaluate the environmental attributes of products before making buying decisions. Environmentally responsible consumerism is ethical consumption, and this consumption is affected by many factors. Two of these factors are voluntary simplicity lifestyle, and consumption values. Voluntary simplicity lifestyle is defined as a way of life that rejects the high-consumption, materialistic lifestyles, and affirms what is often called 'the simplicity life'. Consumption value is defined as consumer's overall assessment of the utility of a product and service. These values are defined as conditional, functional, emotional, social, and epistemic environmental values. In this study, it is aimed to examine the relationship between consumption value and voluntary simplicity lifestyle, and consider the impact of voluntary simplicity lifestyle and consumption values on environmentally responsible consumerism. The data were collected from undergraduates at Ege University in Izmir and Mus Alparslan University in Mus which are in the West and East of Turkey, respectively. According to the results, there is a relationship between consumption value and voluntary simplicity lifestyle and effect of these factors on environmentally responsible consumerism.

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Section: Literature Review 21 Voluntary Simplicity Lifestylementioning

confidence: 99%

The Relationship Between Consumption Value and Voluntary Simplicity Lifestyle and Effect on Environmentally Responsible Consumerism

Aydın¹,

Kazançoğlu²

2017

EJBM

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“…Although embedded in a consumerist society characterized by a consumption-oriented lifestyle, there are individuals who deliberately refrain from excessive consumption [51]. They do not relate to individuals who restrict their consumption due to financial scarcity as they are financially well-off [23,35]; and they do not reduce their working hours and thereby income [52], but consciously reduce their consumption of goods to less than what they can afford for ethical reasons [53] and consume in ecologically-responsible ways [36]. The experience of co-housing [54], urban micro-wind power generation [55] and rural-urban squatting in Barcelona (Barcelona, Spain) [56] demonstrate that de-growth could be a collective life choice, the outcome of a general transition towards a more democratic and autonomous social and political organization [56].…”

Section: Methodological Backgroundmentioning

confidence: 99%

Inclusion of Life Cycle Thinking in a Sustainability-Oriented Consumer’s Typology: A Proposed Methodology and an Assessment Tool

et al. 2018

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Abstract:Characterizing consumers in terms of their propensity to practice sustainable consumption represents an interesting research challenge in which a crucial role is played by the questionnaire in terms of its structure and classification criteria. Various classification rules have been proposed in the literature, which can be used to identify consumer types and signify their propensity to practice the principles of sustainable development in daily life. In this paper, we based our approach in designing a classification tool on a combination of two elements: the concept of voluntary simplicity as a pillar for consumer characteristics and the idea of assessing consumers by using filters, in a modified form introducing many new aspects of life-cycle thinking. The tool proposed provides insight into the relationship between the consumer's typology and behavior during purchasing decisions in daily life. The main function of the proposed tool is to assign respondents to one of the proposed consumer types distinguished and characterized in terms of many aspects of life cycle thinking. A pilot survey has been performed in order to verify the proposed tool, and the survey results have been presented in the paper, as well.

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“…It was only during the last decade that the topic of anti-consumption and one of its components -brand avoidance -attained more scientific attention [23][24][25]. Even though the interest in the topic is growing, there is still a lack of comprehensive understanding of anti-consumption and its motives.…”

Section: Problem Statementmentioning

confidence: 99%

Brand Avoidance Motivators Stimulate to Brand Equity in the Mediating Role of Brand Hate: A Case of Smartphone Industry of Pakistan

Abid¹,

Khattak²

2017

J Account Mark

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This study aims to examine the effect of brand avoidance motivators on brand equity. It also probes the mediating effect of brand hate among brand avoidance motivators and brand equity. In order to empirically study the above relationship the questionnaire was presently administered to the sample of 400 smartphone users. The 270 questionnaire were returned back. The received data was subjected to a number of statistical analyses. The finding proposed that brand avoidance motivators i.e., unmet expectations, symbolic congruence and ideological incapability have positive impact on brand equity. The brand hate copiously mediates between brand avoidance motivators and brand equity. The findings have number of implications for marketers and mangers in Islamabad regarding brand avoidance. Generally, this thesis contributes knowledge to the emergent field of anti-consumption research by means of a pioneering impression and an integrative understanding of a less explored realm of brand avoidance. avoidance motivators are very vital for all marketing specialists even for competitor, mostly such type this knowledge can be purposefully used for their brands' positioning as an engaging substitute [7]. Brand avoidance is states as a process where consumers intentionally select to discard any product. Dualistic important thoughts remain adjacent to the learning of brand evasion. One is the anti-constellation that encompasses goods which are excluded by customers [10]. Contrasting to it, low prominence on products or brands in the learning of anti-constellations. The other idea that is very similar to brand evasion is the incompetent conventional [11], which has negative evaluation accredited to an aversion of the poor product performance advertisement. Bryson et al. [12] state brand hate as 'a powerful negative responsive distress to the brand'. In this study avoidance types as identity, moral and experiential avoidance are significant. Identity avoidance happens when consumers evade brands they do not want to be related with. Similarly when companies act negligent it can reason ethical misgiving with its consumers, all these will lead to brand avoidance. Past research proposes that, in case of negative ideological, identity incongruence and unmet expectations of consumers' preoccupied perceptions and feelings concerning the brand that play a vital role in consumers' action-related assessments [13].Consumers reject certain brands, not because of financial pressures, however, because of predominantly unmet expectations, ideological incapability and identity concerns. When consumers observe that the products and concerned brands are not distributing what have been assured, moreover because of brand misbehavior and not meeting expectations, due to symbolic incongruence and ideological incompatibility between themselves and the brand [14], the positive relationship among consumer and brand may turn into negative, wherever consumers merely not want to assistant themselves with those brands and ultimately discard to contai...

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Purpose and object of anti-consumption

Cited by 278 publications

References 47 publications

The Relationship Between Consumption Value and Voluntary Simplicity Lifestyle and Effect on Environmentally Responsible Consumerism

The Relationship Between Consumption Value and Voluntary Simplicity Lifestyle and Effect on Environmentally Responsible Consumerism

Inclusion of Life Cycle Thinking in a Sustainability-Oriented Consumer’s Typology: A Proposed Methodology and an Assessment Tool

Brand Avoidance Motivators Stimulate to Brand Equity in the Mediating Role of Brand Hate: A Case of Smartphone Industry of Pakistan

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