Push and Pull Motivations on Halal Tourism

Abstract

The purpose of this study was to examine empirically the causal relationships among push and pull travel motivations, destination image, and tourists' travel satisfaction on halal tourism. The research conceptual framework and hypotheses were constructed, based on previous theoretical and empirical studies. A questionnaire survey was conducted with 200 respondents to collect the primary data. Multiple regression and Path Analyses were conducted to test the research hypotheses. As a result, push and pull factors had directly positive influences on tourist's travel satisfaction. Besides, the results also showed that push and pull factors were slightly indirect effect tourist's travel satisfaction through the halal destination image. Consequently, local government and business organizations working in the tourism sector should pay attention to the essential roles of push and pull factors. To attract more potential visitors and improve their satisfaction, enhance their perceived on halal destination image by doing the facility improvement and marketing activities are the compulsory actions.

An Importance-Performance Analysis Of Halal Tourism Attributes And Tourist Satisfaction: Evidence From The New Zealand Muslim Community

“…However, many were focused on Muslim international tourists visiting non-Muslim majority countries as their travel destinations (Faulina et al, 2020;Jeaheng et al, 2019Jeaheng et al, , 2020Jia & Chaozhi, 2020;Najib et al, 2020). Muslim international tourists also visited Muslim-majority country (Akyol & Kilinç, 2014;Nassar et al, 2015), Some research focuses on Muslim domestic tourists in Muslim-majority countries (Maulani et al, 2021;Siregar, 2018) and some focus on Muslim domestic and international Muslim tourists visiting non-Muslim destinations (Dabphet, 2021;Han, Al-Ansi, Koseoglu, et al, 2019).…”

“…The staff or hosts need to provide a good service and attitude toward tourists (Buhalis, 2000). The nature and climate of tourism destinations might affect the tourists during travel on the destinations they visited (Faulina et al, 2020). The nature and climate could not be affected by the tourism workers; however, their 'effect' might affect tourists.…”

“…Next is the value for money in tourism destinations. Knowing that destinations are worth the price of the available facilities provided is one of the points that tourists consider while they travel (Faulina et al, 2020). This is because tourists expect a high standard and expect value for the money they pay to meet their standards (Jefferson, 1995).…”

“…The questionnaire was used as the research instrument for this research with domestic Muslim tourists. Questionnaire questions were based mainly on the tourism attributes classification of generic attributes (Boit & Doh, 2014;De Nisco et al, 2015) and Islamic attributes (Battour et al, 2011;Faulina et al, 2020). After implementing secondary research gained from journals and government-related information, the four (4) categories of tourism attributes were formed.…”

“…Lastly, the third limitation was related to the fact that the researcher and the supervisor were not from the Muslim community. However, the researcher comes from the country with the largest Muslim population; Indonesia -12.7% of the total Muslim around the globe (Faulina et al, 2020). Added to this is the reason that the previous supervisor for the first 10 months is a Muslim.…”