“…The importance of conducting technology foresight (TF) has been expressed by practitioners (Ashton, 1997) as well as academics (Bodelle and Jablon, 1993; Brenner, 1996). It has been argued that a formal process needs to be put in place (McDonald and Richardson, 1997; Norling et al, 2000) and optimal methods should be chosen depending on the task (Meade and Islam, 1998; Porter et al, 2004; Lichtenthaler, 2005), size of the company (Savioz and Blum, 2002; Lichtenthaler, 2004), and the context, e.g., the industry clock speed and the level of complexity of the environment (Raymond et al, 2001; Rohrbeck and Gemuenden, 2008).…”