“…In the Korean Wave tradition, a handful of scholars (Ayhan, 2017; M. S. Kim, 2022; Kim & Jin, 2016; Nye & Kim, 2013) have paid attention to local popular culture as a source of soft power over the past decade. As Yoon (2023, p. 17) points out, “increasing discourses about Hallyu as a soft power resource in international relations have been influenced by, and have influenced, the ways in which the cultural wave is signified both in local and global contexts.” As is well-documented, the Korean government utilizes various popular cultures, such as dramas and K-pop, “as an effective way to create and sell a dynamic image of the nation through soft power, a cultural weapon to entice, attract, and influence international audiences without coercion” (Y.…”