Putting Paris and Berlin on Show: Nightlife in the Struggles to Define Cities’ International Position

Picaud, Myrtille

doi:10.1007/978-3-319-99786-5_3

Cited by 4 publications

(2 citation statements)

References 17 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…( 2) Targeting merupakan proses mengevaluasi atau memilih beberapa pasar/pelanggan yang menarik dan perusahaan membuat program yang spesifik untuk pasar tersebut, perusahaan akan memilih beberapa target baik dari kelas dan juga orang luar atau lokal (Tenforde et al, 2020). (3) Positioning merupakan sebuah representasi atau merk yang mewakili tentang fitur utama, keunggulan, atau citra dengan tujuan bisa diingat dalam benak konsumen (Picaud, 2019) Jurnal IPTA (Industri Perjalanan Wisata) p-ISSN: 2338-8633 Vol. 10 No.…”

Section: Pendahuluanunclassified

Peningkatan Wisatawan Masa New Normal: Strategi Komunikasi Pemasaran Di Dinas Pariwisata Kota Denpasar

Suryaningsih¹,

Kesumayathi

2023

jurnal IPTA

View full text Add to dashboard Cite

Since the issuance of regulations related to the implementation of the new normal phase in all regions of Indonesia, the Government of Denpasar city, assisted by the Covid-19 Response Acceleration Task Force, has begun to start designing new normal SOPs for all related aspects one of which is in terms of increasing tourists. The new normal policy made by the central government needs a marketing strategy adapted to the situations and conditions that occurred during the pandemic. This study aimed to determine the marketing communication strategy of the Denpasar City Tourism Office in increasing tourists during the new normal period. This study uses the theory of marketing mix. The research method used in this study is a qualitative descriptive method, in which the Denpasar City Tourism Office was taken as the object of research. Data collection was carried out using observation, documentation, and interview techniques. The data then were analyzed in three stages, namely data reduction, data presentation, and conclusions. The results of the study reported that the Denpasar City Tourism Office has taken steps that are in accordance with the marketing communication strategy, the steps are the implementation of marketing mix with promotion mix inside.

show abstract

Section: Pendahuluanunclassified

Peningkatan Wisatawan Masa New Normal: Strategi Komunikasi Pemasaran Di Dinas Pariwisata Kota Denpasar

Suryaningsih¹,

Kesumayathi

2023

jurnal IPTA

View full text Add to dashboard Cite

show abstract

“…In Berlin, territorial marketing has been used to develop a 'creative' city. (Picaud, 2019, p. 46) However, Picaud (2019) charts the complaints of music club owners that tourism and gentrification were destroying the alternative feeling of neighbourhoods such as Kreuzberg.…”

Section: Buzz and Pipelinesmentioning

confidence: 99%

Rethinking Cultural Tourism

Richards¹

2021

View full text Add to dashboard Cite

General rightsCopyright and moral rights for the publications made accessible in the public portal are retained by the authors and/or other copyright owners and it is a condition of accessing publications that users recognise and abide by the legal requirements associated with these rights. vii Contents Acknowledgements viii Preface x 1 Cultural tourism as a dynamic social practice 1 2 Actors in cultural tourism practices 19 3 The changing contexts of cultural tourism 49 4 The consequences of cultural tourism practices 87 5 New rituals and the dynamics of cultural tourism practices 127 6 Emerging research agendas in cultural tourism 161creative tourism, photography, gastronomy and eventification, which are often manifested as bundles of practices -in 'new urban tourism', for example. In the final chapter we look towards the future, sketching emerging research agendas relating to a practice approach. We also pay attention to the issue of interrupted practices: drawing on the experience of the Covid-19 pandemic, which suggests the future of cultural tourism might not be so routine as suggested by traditional practice analysis.The structure of the text is shown in Figure 1.1, with a progressive focus on different elements of the cultural tourism practice, from actors in Chapter 2, to the contexts of practices in Chapter 3. The interaction of actors and context in the practice serve to generate consequences or effects, which are analysed in Chapter 4. One of the important consequences is the development and maintenance of the practice itself, which are dealt with in the context of Collins' interaction ritual in Chapter 5.

show abstract

La plateforme et le patrimoine : une enquête sur les valeurs des vidéos de concerts sur YouTube

Spanu

2022

Canadian Journal of Communication

View full text Add to dashboard Cite

Background: With the evolution of digital technologies, concerts have become a form of mediated content whose value is still poorly understood. This article proposes to con- sider the case of concert videos on YouTube featuring popular music. Analysis: For this purpose, we analyze a sample of concert videos filmed in Montreal, given the strong interconnection in this city between local musical scenes and the live performance industry alongside the image of creativity conveyed by large metropolitan centres. Conclusion and implications: The results reveal a great diversity of participants, types of content and modes of reception that together allude to an ambivalent system of values, at the intersection on the one hand of a logic of flux, promotion and performance typical of the new platform economy and on the other of a documentary and archivistic logic, not to say a heritage-based one. These results are discussed in reference to that area of study that focuses on the legacy of different types of popular music. RÉSUMÉ Contexte : Avec l’évolution des technologies numériques, le concert est devenu un contenu médiatique dont la valeur est encore mal connue. Cet article se propose d’envi- sager le cas des vidéos de concerts de musiques populaires sur YouTube. Analyse : Pour cela, nous analysons un échantillon de vidéos de concerts ayant eu lieu à Montréal, étant donné la forte intrication des scènes musicales locales et de l’industrie du live avec l’image créative des grandes métropoles. Conclusion et implications : Les résultats montrent une grande diversité d’acteurs, de types de contenus et de modes de réception qui renvoient à un régime de valeur ambiva- lent, à la croisée d’une logique de flux, de promotion et de performance typique de la nou- velle économie plateformisée d’une part, et une logique documentaire, archivistique, voire patrimoniale d’autre part. Ces résultats sont discutés vis-à-vis du champ d’études sur le patrimoine des musiques populaires.

show abstract

Putting Paris and Berlin on Show: Nightlife in the Struggles to Define Cities’ International Position

Cited by 4 publications

References 17 publications

Peningkatan Wisatawan Masa New Normal: Strategi Komunikasi Pemasaran Di Dinas Pariwisata Kota Denpasar

Peningkatan Wisatawan Masa New Normal: Strategi Komunikasi Pemasaran Di Dinas Pariwisata Kota Denpasar

Rethinking Cultural Tourism

La plateforme et le patrimoine : une enquête sur les valeurs des vidéos de concerts sur YouTube

Contact Info

Product

Resources

About