Objective. As an important content of the modernization of college physical education, the intelligent physical education in colleges and universities is a main form of the progress and development of college physical education. The authors studied the influencing factors, design ideas, and model choices of the construction of smart sports in colleges and universities, aiming at promoting the reform, innovation, and information management of college sports. Methods. The related problems of the construction of intelligent sports in colleges and universities were studied by the methods of literature and logical analysis. Results. Smart sports in colleges and universities is a new type of college sports based on information technology. At present, the construction of smart sports in colleges and universities is still in its initial stage, and there are many problems. The construction of smart sports in colleges and universities not only highlights the charm of college sports and expands and enriches the connotations of college sports but also shapes the brand image of college sports with health. The influencing factors of the development of smart sports in colleges and universities mainly include macro development environment, decision-makers’ behavior, and government support. In the process of the construction of smart sports in colleges and universities, the overall planning and design should follow certain overall ideas and specific ideas, and new development models of smart growth, demand, integrated governance, and integrated development can be chosen. Conclusion. As a refined management method of college sports, smart sports in colleges and universities is of great significance to innovate and deepen the reform of college sports. We must always pay attention to the development dynamics of relevant factors and understand the development trend of smart sports in colleges and the change of influencing factors, so as to seize the opportunity, timely adjust and change the development model of smart sports in colleges and universities, accurately improve the physical health of college students, and promote the intelligent development of college sports.