Quality of websites of the lesser Poland agro-tourism farms according to selected synthetic measure

Kruczek, Zygmunt; Szromek, Adam R.

doi:10.29119/1641-3466.2017.102.14

SPSUTOM

2017

DOI: 10.29119/1641-3466.2017.102.14

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Quality of websites of the lesser Poland agro-tourism farms according to selected synthetic measure

Zygmunt Kruczek

Adam R. Szromek²

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2018

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Stopień optymalizacji witryn internetowych obiektów turystyki wiejskiej dla wyszukiwarek internetowych

Król¹

2018

rnr

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Profitability of touristic activity conducted at rural areas usually depends on the number of provided overnight stays. Constant inflow of customers is particularly significant for objects that conduct commercialised activity. It would not be possible without marketing activities in the Internet. A website is a basic tool in the internet marketing. The website prepared with a view to perform certain functions may be ineffective when it will not be visible in search results. This visibility can be increased by optimization activities. The aim of the research was to measure the level of optimization of websites of rural tourism objects for search engines. The surveys were performed in the set of 712 websites in the form of the SEO audit by means of the selected internet applications. Evaluation of the level of optimization of every website was obtained using the method of unitarization. It was proved by means of the Pearson linear correlation that significant relation between websites’ responsivity and the level of their optimization for search engines took place. There are two recommendations that result from the surveys: the owners of rural tourism objects should adapt their websites to mobile devices and concentrate their activities on gaining contents generated by users.

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Stopień optymalizacji witryn internetowych obiektów turystyki wiejskiej dla wyszukiwarek internetowych

Król¹

2018

rnr

View full text Add to dashboard Cite

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Quality of websites of the lesser Poland agro-tourism farms according to selected synthetic measure

Cited by 1 publication

References 20 publications

Stopień optymalizacji witryn internetowych obiektów turystyki wiejskiej dla wyszukiwarek internetowych

Stopień optymalizacji witryn internetowych obiektów turystyki wiejskiej dla wyszukiwarek internetowych

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