1987
DOI: 10.1287/mksc.6.1.1
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Quantity Discounts: Managerial Issues and Research Opportunities

Abstract: Marketing managers frequently administer pricing policies involving substantial quantity discounts. However, our understanding of the precise role of these discounts, and their design, is quite limited. This paper reviews and integrates the economics and marketing literature and presents a detailed analysis of the policies of four firms in order to: (i) specify the variety of motivations for quantity discounts, (ii) provide guidelines to managers in designing quantity discount schedules, and (iii) set out the … Show more

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Cited by 264 publications
(99 citation statements)
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“…We refer below to a quantitydiscount type of contract in the form of a two-part tariff (Dolan 1987) which is known to coordinate the corresponding forward supply chain (cf. Kohli and Park 1989).…”
Section: Contracting On the Deposit Amount And A Two-part Tariffmentioning
confidence: 99%
“…We refer below to a quantitydiscount type of contract in the form of a two-part tariff (Dolan 1987) which is known to coordinate the corresponding forward supply chain (cf. Kohli and Park 1989).…”
Section: Contracting On the Deposit Amount And A Two-part Tariffmentioning
confidence: 99%
“…This paper is not focussing on the topic of price discounts, but suffice it to say that it is now well researched that price discounts are rational not only to reduce logistics costs but for various strategic and marketing reasons, see Dolan (1987) and Munson and Rosenblatt (1998), and in particular in the case of price-elastic demand, see e.g. Viswanathan and Wang (2003).…”
Section: Crowther (1964)mentioning
confidence: 99%
“…Crowther is briefly mentioned in the reviews on quantity discounts of Dolan (1987), Benton and Park (1996), Munson and Rosenblatt (1998), and Viswanathan and Wang (2003), but his model is not discussed in detail nor reproduced. Most of the papers that classify themselves as following Crowther, actually follow the approach of Dolan (1978), including Lal and Staelin (1984); Dada and Srikanth (1987); Park (1989, 1994); Lam and Wong (1996); Wang and Wu (2000); Wang (2002Wang ( , 2005.…”
Section: Crowther In the Literaturementioning
confidence: 99%
“…quantity-dependent unit prices, are well-known coordinating components in supply chain contracts. There are several forms of discount policies; see Dolan (1987) for a review. Discount policies are the main coordinating components in supply chains with deterministic demand.…”
Section: Contracts With Discount Policiesmentioning
confidence: 99%