Rand McNally City Rating Guide: A Completely New Concept in Analyzing Markets and Planning Sales and Advertising Programs in the 1090 Principal Business Centers of the United States

Green, Howard L.; Forstall, Richard L.

doi:10.2307/212477

Geographical Review

1966

DOI: 10.2307/212477

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Rand McNally City Rating Guide: A Completely New Concept in Analyzing Markets and Planning Sales and Advertising Programs in the 1090 Principal Business Centers of the United States

Howard L. Green¹,

Richard L. Forstall²

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Rand McNally City Rating Guide: A Completely New Concept in Analyzing Markets and Planning Sales and Advertising Programs in the 1090 Principal Business Centers of the United States

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