“…These properties of paired comparisons have great practical value. In fact, many studies have applied Bradley-Terry models to analyze, for example, psychological data (e.g., Causeur & Husson, 2005;Li & Kim, 2000;Oakes & Slotterback, 2002;Usami, 2009), sports data (e.g., Feddag, 2006;Iwasaki, 2002;Koehler & Ridpath, 1982;Takeuchi & Fujino, 1988), marketing (e.g., Hatzinger & Mazanec, 2007), machine learning (Huang et al, 2006), artificial neural network model (e.g., Menke & Martinez, 2008) and journal citations (Stigler, 1994).…”