Rational Approach for Creative Products Design

Abstract

When a client approaches a designer with a product need, it is unlikely that his/her need will be expressed very clearly. The client simply might have a problem that needs a solution. This paper will set up a rational/systematic methodology for creative designs, which delivers more customised products with shorter lead times, perfect quality and reliability and at lesser prices. The design method possess the capability to employ the product's overall required function provided by customer, to produce a set of embodiment designs that are capable of obtaining this function.