“…The earlier literature stimulated questions concerning the generic characteristics of development projects (Edvardsson et al 2007, Melton and Hartline 2010, Schindlholzer et al 2011, the challenges in processes and practices related to service development (Edvardsson et al 2012, Harjumaa and Isomursu 2012, Menschner et al 2011, Woolrych and Sixsmith 2012, and the impact of individual persons on the development (Ahn et al 2008, Ordanini and Parasuraman 2010, Theotokis et al 2008, Wünderlich et al 2013. New themes emerged from the empirical data as they were analyzed during the study: in particular, factors related to organizational change were recognized as highly relevant.…”