Real Estate Developer's Product Positioning: Ahp-Utility-Based Model

Abstract

Inappropriate land development decisions lead to wasted land resources; such bad decisions can negatively impact urban landscapes and the environment, which makes the decision of an appropriate residential environment difficult. Therefore, a suitable assessment model is required to resolve this complexity. The present study applied the fuzzy Delphi method, analytical hierarchy process, utility theory, and other research methods to construct an evaluation model for residential environment location. the study findings reveal that consumers are attracted by regional environmental conditions and architectural design. However, the study found that community welfare is neglected. This model can help decision makers to evaluate utility values and profitability, in order to select the most suitable environment. Therefore, related authorities should strengthen community welfare and neighborhood development. Furthermore, social resources should be integrated in order to deliver social welfare and services to the community, thus enabling people in the community to obtain the necessary resources and assistance

A gid utility-based model for interior renovations selection

“…For the CR, ≤0.1 according to the questionnaire data, the data is consistent and credible. This implies that our survey results and conclusions meet a certain criteria (i.e., CR ≤ 0.1) (Chiang 2019;Saaty 1990Saaty , 2008. The data value of these dimensions were used to calculate the relative weighting values (Liu et al 2019;Wang et al 2015).…”

“…Compared with nonexperts, experts can usually provide more insightful and incisive viewpoints. In particular, the experiences and specialized skills of experts are considerably more valuable than those of non-experts (Chiang 2019). Moreover, experts and scholars who are university professors and high-ranking managers and who are associated with building design, property management, and hotel management industries were interviewed and invited to revise the selected factors and propose potentially overlooked factors.…”

“…( in pursuit of endless high-end material life, practitioners should also fully recognize their social responsibilities, and endeavour to achieve the goal of green design capable of coexisting with the environment (Akadiri et al, 2012;Chiang 2019;Shen et al 2017). The use of construction waste management techniques which rely on recycle and reuse of materials has been proven to have economic benefits for the construction industry (Amponsah et al 2012;Andrić et al 2017).…”

Cib - Utility Based Systems Framework for Existing Residential Building

“…Generally, no modern technologically and economically feasible alternatives exist in buildings. The green building design is based on scientific concepts, construction, operation, and maintenance of buildings; this design can impact the air we breathe and our health as well as the energy consumption (Chiang 2019;Mardani et al 2017). The exploration of the future of energy balance and carbon capture technology has gained significant attention and become crucial in the real estate industry.…”

“…The exploration of the future of energy balance and carbon capture technology has gained significant attention and become crucial in the real estate industry. Furthermore, countries are continuously and actively improving environmental management and implementation (Chiang 2019;Paul and Taylor 2008). Energy-renovation measures are not only critical in improving the energy performance of buildings but also in complying with the current living standards and regulations (Farahani, Wallbaum, and Dalenbäck 2019b;Sesana, Rivallain, and Salvalai 2020).…”