Reason and Trends for Using Packaged Milk in Pakistan: Study of Urban Pakistani Consumers

Abstract

Milk is one of the basic commodities and important in one's day-to-day life. Pakistan with current estimates is the 4th largest milk producing countries in the world with 33 billion annual productions. Out of the total milk produced, 97% is in the informal sector like loose milk which is then sold in both rural and urban markets. On the contrary, 3% of the total milk produced is catered by packaged milk producing companies and dominated by leading packaged milk brands like, Nestle MilkPak and Olpers by Engro Foods. Since Milk industry is still dominated by loose milk which constitutes 97% of annual milk production, there are pros and cons associated with the same. The major concern is the health hazard issue linked with the loose milk production till it is delivered to its customers. The process followed by farmers is quite traditional where no measures are taken to improve the current milk production system with regard to un-packaged milk. Our research relates to mixed method approach which has been used as part of the research methodology. Qualitative and Quantitative data will be collected through various research instruments like, survey, focus groups and in-depth interviews with the selected sample size. Results will be analyzed by SPSS tool by using various test types like, descriptive statistics, correlation and Chi Square test. To strengthen the research, case study method will be used as well to identify key players in the market and their strategies to promote the packaged milk brand in Pakistan.

Quantification of oxytocin residues in dairy milk from Sindh, Pakistan

“…Although some reports are available for the determination of OT from Indian subcontinent, there are still no studies from Pakistan. However, Pakistan is the 4th largest milk‐producing country about 33 billion litres annually (Kamran & Rizvi Muhammad Ahsan, ). Yet, milk is one of the main sources of essential nutrients that are consumed by the population of all age groups, because it contains the protein, fat, carbohydrates, vitamins and minerals that are required for growth and maintenance of tissues (Faraz et al ., ).…”

“…The milk production increased by 3.2% and meat 4.5% during 2013–14 (Finance, –2014; Qudus et al ., ). In Pakistani population, mostly raw milk is consumed, and only 3% of the total milk production is processed in the dairy industries (Kamran & Rizvi Muhammad Ahsan, ). Only few studies have been reported on the effect of exogenous OT interaction among calf suckling and consequence of OT injections on mineral (potassium, sodium, chloride, calcium and phosphorus) composition of buffalo's milk (Muhammad Subhan & Nazir, ; Aneela et al ., ).…”

Natural Occurrence of Mycotoxins in Food and Feed: Pakistan Perspective

“…It is one of the basic commodities and a significant part of it is converted to dairy products. Pakistan ranks 4th in milk‐producing countries with approximately 33 billion liters annual production (Kamran and Rizvi ).…”

In Situ Functionalization of Silver Nanoparticles by Gallic Acid as a Colorimetric Sensor for Simple Sensitive Determination of Melamine in Milk

“… 4 However, while melamine concentration is higher than the safety limit [2.5 ppm of United States Food and Drug Administration (US FDA) and 1.0 ppm of infant formula in China], 5 an insoluble compound with cyanuric acid that induces kidney stones could be formed, leading to renal failure and even death in humans. 6 , 7 For example, serious renal failure and deaths of infants have been reported due to the addition of melamine into infant formula in 2008. 8 The serious detrimental consequences of melamine contamination can pose to public health.…”