Reason for and Reason Against the Eco-Tourist Behavioral Framing

Abstract

This book chapter deals with ecotourism under the umbrella of the new emerging theoretical framework of behavioral reasoning theory. This new emerging theory can be useful for exploring the untouched dimensions of ecotourism in developing countries specifically Pakistan. In this chapter, the importance and application of BRT theory and its implication in eco-tourism will be specifically discussed to understand the future perspectives regarding eco-tourism. The current prevailing situation of eco-tourism in developing countries and scope of theoretical lens for understanding ecotourism will provide grounds for decisionmakers as well as policy maker.