Reasons which lead the rural accommodation sector to become certified with “Q For Tourist Quality”

Abstract

This paper presents the results of the empirical study conducted in 100 tourist rural accommodation businesses in Spain certified with the mark ''Q For Quality Tourist.'' The objective is to analyze the motivations that have led the rural accommodation to implement and certify a quality management system and analyze the influence of the same on the level of implementation of the critical factors and outcomes. The methodology used consists of performing a cluster analysis that allows us to contrast and verify proposed hypotheses applying as a previous step the factor analysis in order to determine the structure of motivation in this sector and get the scores factorial necessary to apply cluster analysis. The results obtained shows that the motivations in this sector are divided into three groups: external market reasons, external reasons of requirements, and internal reasons. Finally, we have corroborated that the stronger are the motivations that promote the certification process the level of involvement will be higher, which leads to greater levels of implementation of the critical factors of quality.