“…The scope of strategic communication scholarship is reflected in 25 discrete research streams that emerged as topics of interest to the scholarly community. The body of knowledge is dominated of by meso-level management research (e.g., Hamrin, 2016;Luo, Jiang, & Kulemeka, 2015;Verhoeven, Zerfass, & Tench, 2011), and micro-level research in crisis communication, (e.g., Kim, 2013;Mishra, 2017;Schwarz, 2008), social media (e.g., Chen, Ji, & Men, 2017;Smith & Tayor, 2017), CSR (e.g., Rim & Song, 2013;Tao & Ferguson, 2015;Werder, 2008), and relationship management (e.g., Ki & Hon, 2009;Sweetser, 2015;Zhang & Seltzer, 2010).…”