Recruitment Tools for Reaching Millennials

Dalessandro, Cristen

doi:10.1177/1609406918774446

Cited by 22 publications

(25 citation statements)

References 35 publications

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“…Obtaining a mechanism to engage with youth and document marijuana knowledge, attitudes, and behavior is critical, particularly where retail marijuana use is legal for older populations [22]. Social media platforms are useful mechanisms to reach youth and understand their illicit behaviors, given broad reach and the opportunity to share information anonymously [23]. As youth move away from older social media platforms and adopt the use of newer versions on the Web, additional research is needed to determine if Web-based recruitment strategies are equally effective across diverse social media platforms.…”

Section: Discussionmentioning

confidence: 99%

Youth Study Recruitment Using Paid Advertising on Instagram, Snapchat, and Facebook: Cross-Sectional Survey Study

Ford

Albritton

Dunn

et al. 2019

JMIR Public Health Surveill

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BackgroundThe use of paid social media advertising for targeted study recruitment is an effective strategy in health research and evaluation, specifically to reach diverse youth participants. Although the literature adequately describes the utility of Facebook in recruitment, limited information exists for social media platforms that are more popular with youth, specifically Instagram and Snapchat.ObjectiveThis paper outlines a paid advertising approach using Instagram, Snapchat, and Facebook to evaluate a statewide youth marijuana prevention campaign. The objective of this study was to compare recruitment metrics across Instagram, Snapchat, and Facebook for two surveys documenting youth knowledge, attitudes, and behaviors related to retail marijuana in Colorado post legalization. In addition, the study assessed the feasibility of using Instagram and Snapchat as effective additions to Facebook for youth study recruitment.MethodsA social media recruitment strategy was used to conduct two cross-sectional surveys of youth, aged 13 to 20 years, in Colorado. Geographically targeted ads across 3 social media platforms encouraged the completion of a Web-based self-administered survey. Ad Words and Snap Ads were used to deploy and manage advertising campaigns, including ad design, placement, and analysis. Ad costs and recruitment metrics (ie, impressions, link clicks, and conversion rates) were calculated across the three social media platforms.ResultsOver two 1-month periods, 763,613 youth were reached (ie, impressions), 6089 of them clicked survey links (ie, clicks), and 828 eligible youth completed surveys about knowledge, attitudes, and behaviors related to retail marijuana. Instagram converted 36.13% (803/2222) of impressions to clicks (ie, conversion rate) in the first survey and 0.87% (864/98982) in the second survey. Snapchat generated the most impressions and link clicks, but it did so with the lowest conversion rate for both surveys, with a 1.40% (1600/114,200) conversion rate in the first survey and a 0.36% (1818/504700) conversion rate in the second survey. Facebook maintained a consistent conversion rate of roughly 2% across both surveys, despite reductions in budget for the second survey. The cost-per-click ranged between US $0.25 and $0.37 across the three platforms, with Snapchat as both the most cost-effective platform in the first survey and the most expensive platform in the second survey.ConclusionsRecruitment and enrollment outcomes indicate the use of Instagram and Snapchat, in addition to Facebook, may be a modern, useful, and cost-effective approach to reach youth with surveys on sensitive health topics. As the use of Facebook declines among youth, the use of more popular social media platforms can augment study recruitment for health research and evaluation efforts.

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Section: Discussionmentioning

confidence: 99%

Youth Study Recruitment Using Paid Advertising on Instagram, Snapchat, and Facebook: Cross-Sectional Survey Study

Ford

Albritton

Dunn

et al. 2019

JMIR Public Health Surveill

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“…Modern management is interested in optimizing the recruitment process and digital tools open up new opportunities for HR specialists to build the career of specialists [15]. It is important to correlate each tool with the strategic goal of the company and apply it taking into account risks and constraints specific to each management system, which will allow you to quickly find a valuable employee and keep him in the company.…”

Section: Resultsmentioning

confidence: 99%

HR innovation risk assessment

2020

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The purpose of the study is to identify the risks of automation and robotization of personnel management systems, the pace of which is increasing and it needs a balanced approach to their use, taking into account the well-known and new risks and constraints. Systematic automation of routine processes leads to a change in the structure of the workflow, making it possible to shorten the production cycle and improve the quality of standard operations with a predictable result, but it does not consider mental and social constraints. The author analyzes the main trends and innovations related to digital resources in personnel selection and management, giving new horizons for career paths, defines the essence of each of selection tools, reveals the existing and future threats in using artificial intelligence in the most common automated HR systems and modern digital instruments with signs of artificial intelligence. The classification of digital tools used in personnel selection was developed, and the possibilities of using these tools in the professional and service career development were analyzed. There is a strong need to formulate a strategic development model of the company using information systems that integrate corporate knowledge bases and the intelligent decision support system, which can eventually be transformed into the individual human development.

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“…Much effort has been dedicated to using technology to cater to this demographic. Numerous studies detail strategies for this engagement by advocating for the incorporation of technology into learning environments (Blue and Henson, 2015;Shatto and Erwin, 2017;Au-Yong-Oliveira et al, 2018), the workplace (Canedo et al, 2017), and even as a recruitment method for research participation (Dalessandro, 2018). Thus, there seems to be a consensus that routine use of technology is a "natural behavior" for millennials and subsequent generations.…”

Section: The Public's Evolving Definition Of Naturalnessmentioning

confidence: 99%

Symposium review: Considerations for the future of dairy cattle housing: An animal welfare perspective

Beaver

Proudfoot

Keyserlingk

2020

Journal of Dairy Science

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Many contemporary dairy cattle housing practices are at odds with societal perceptions of positive animal welfare. The public (i.e., those external to the dairy industry) typically emphasizes the importance of naturalness for dairy cattle, such as through provision of pasture, freedom of movement, and the ability to interact socially with conspecifics. Yet, in the United States, the majority of lactating dairy cattle are reportedly housed without any access to pasture, and almost 39% of dairy farms use tiestalls, which restrict movement and social interactions. In addition to being in conflict with public expectations, a lack of pasture access and restrictive housing systems are also in conflict with the animals' own motivations, which can adversely affect their welfare. For example, dairy cattle are highly motivated to access pasture and show a reduction in oral stereotypies when allowed on pasture after periods of tethering. Calves housed without social contact have cognitive deficits and exhibit increased fear responses to novelty. We argue that the long-term sustainability of the dairy industry will depend on the extent to which housing systems reflect public concerns and the animals' priorities. The adoption of technologies, such as automated feeders and remote monitoring systems, may represent a means to practically promote the animals' natural behavior while simultaneously improving individualized care. Although older generations of the public may consider technological solutions to be a further deviation from naturalness and a departure from dairy farming's agrarian roots, the definition of "naturalness" for younger generations may well have expanded to include technology. As the buying power shifts to these younger generations, the adoption of technologies that promote natural cattle behaviors may be one means toward reconciling the disconnect between public perceptions of animal welfare and contemporary dairy farming practices.

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Recruitment Tools for Reaching Millennials

Cited by 22 publications

References 35 publications

Youth Study Recruitment Using Paid Advertising on Instagram, Snapchat, and Facebook: Cross-Sectional Survey Study

Youth Study Recruitment Using Paid Advertising on Instagram, Snapchat, and Facebook: Cross-Sectional Survey Study

HR innovation risk assessment

Symposium review: Considerations for the future of dairy cattle housing: An animal welfare perspective

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