Redefining Gamification: From Elements to Experiences

Abstract

This article challenges traditional approaches to gamification by advocating a paradigm shift toward viewing gamification as an immersive and transformative experience, acknowledging its potential not just as a tool for incentivizing behaviours, but as an experience that can enhance engagement, learning, and personal growth. Drawing on research in narrative gamification and personalized strategies, we advocate holistic, context-specific approaches to redefine gamification beyond simple game elements, allowing the creation of meaningful gamified experiences across domains. We recommend interdisciplinary collaboration to envision the empowering potential of diverse gameful experiences to help individuals reach their full potential.