Currently, the dairy farming industry of the Ural region is undergoing significant changes associated with increasing the intensification of the industry, the creation of large modern livestock complexes, in particular robotic farms, as a result of which, the dairy farming industry occupies a leading position in the introduction of high-tech and automated processes. Despite the fact that the Ural region is rightfully an industrial region, there are more than 6,000 dairy farms on its territory, which contain more than 1.5 million heads of cattle with an average annual productivity of more than 7,000 kg of milk per feed cow. State quotas for dairy raw materials are increasing every year, creating positive prerequisites for the development of sub-sectors of milk production and processing.The high level of enterprises of the milk processing industry in the Ural region is ensured by the introduction of digitalization in the dairy cattle industry, as well as selection work on breeding highly productive animals. There is a tendency to increase the requirements for the safety and quality of the products obtained, and therefore, the problems of improving technological processes for food enterprises are becoming more and more relevant. The modern way to solve this problem is the introduction of comprehensive quality management based on digitalization in the innovative development of dairy farming. The goal is to study the effectiveness of digitalization of dairy farming in the Ural region. The methods of statistical and analytical analysis, expert assessments were used. The activation of innovative processes together with digitalization in livestock farming is shown, which is a real tool for achieving sustainable development of agribusiness in dairy farming