“…Anderson & Sullivan, 1993;Etezadi-Amoli & Farhoomand, 1996;Gelderman, 1998;Gómez et al, 2004;Keiningham, Aksoy, Daly, Perrier, & Solom, 2006). Anderson and Sullivan (1993) addressed the simultaneous estimation of antecedents and consequences of customer satisfaction, with data from more than 20,000 Swedish consumers patronizing approximately one hundred Swedish companies.…”