Relationship between Brand Gender, Gender Identity and Biological sex of consumer: the case of Starbucks in Korea

Sun, Bong Ran

doi:10.24992/kjht.2021.8.30.06.169

KJHT

2021

DOI: 10.24992/kjht.2021.8.30.06.169

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Relationship between Brand Gender, Gender Identity and Biological sex of consumer: the case of Starbucks in Korea

Bong Ran Sun¹

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Relationship between Brand Gender, Gender Identity and Biological sex of consumer: the case of Starbucks in Korea

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