2018
DOI: 10.21638/11701/spbu08.2018.204
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Relationship between Competitive Strategies and Russian SMEs’ Performance during Economic Crisis

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“…During the period of stable operation of the enterprise, software changes, the introduction of business promotion information tools are associated with certain inconveniences of users and may not be considered as necessary measures. In a state of instability, the transition to digital means of business communication is a powerful driver of development [ 11 ]. Modern mobile applications, services and platforms allow us to find new ways to promote goods, the interaction of the seller and the buyer, partners, regulatory authorities and accountable persons.…”
Section: Discussionmentioning
confidence: 99%
“…During the period of stable operation of the enterprise, software changes, the introduction of business promotion information tools are associated with certain inconveniences of users and may not be considered as necessary measures. In a state of instability, the transition to digital means of business communication is a powerful driver of development [ 11 ]. Modern mobile applications, services and platforms allow us to find new ways to promote goods, the interaction of the seller and the buyer, partners, regulatory authorities and accountable persons.…”
Section: Discussionmentioning
confidence: 99%